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The influence referred to from the media is described as the means by which the forms of media influence the audience leading to certain behaviors in their daily life. There has been an accelerated growth of the media for a couple of years through forms such as the internet and DVDs altering the consumption and receiving of the services. People spend also of time watching, listening and reading media related sources. This has led to the increase in multitasking where individuals use different forms of media at the same time. Media has dominated the contemporary society supplanting the influence of order institutions like religion and education systems.
The way to embrace the significance of media is to imagine the life in the society without the media. There would be no television, no radio, movies, no internet, no computers, no magazines, no books or newspapers. If media were to be expunged from the society, some other things would change completely. It would be impossible to follow sports team in the various sources like newspapers and magazines. We would not have access to any information about the other parts of the world.
The information of the world around us would be out of our realm thus, we would not know what is happening to the other people in the other parts of the world. The absence of media would also alter our self-perception due to lack of television characters, which many of us, compare ourselves against them. However, it is a fact that without the television, recorded music, radio, internet and movies there would be a lot of time left for the individuals. Time would probably be spent while doing other things like interacting, playing music and games for leisure.
People would also take up hobbies through which they can learn new skills in order to pass the time. This would also change the way we interact with others in the present time. Therefore, the absence of media would alter the way of living
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The public sphere theory is based on Jurgen Habermas idea on structural transformation of the public sphere. There public sphere has undergone various transformations as technology advances and economy transforms. The big question is how the cultural economy has transformed the public sphere.
Question 1. In the TV Show, Betty, Girl Engineer episode of the Father Knows Best series. Betty, played by Elinor Donahue, is at the crossroads of her journey in life. She has two choices. The first choice is to continue with traditional paths, the tradition is for all women to stay at home.
The media has a vital role to play in the society, which is informing the society. The media, therefore, use various avenues in ensuring the society is informed about both recent and historic events. There are various concepts that are used in media in relaying information to the society.
That of empowering but fun brands and products that are sure to catch the eye of the average teenage girl. The magazine itself and the brand of advertising that it contains points to the core mission of the magazine which is to empower young women whose ideas of femininity are still at its development stage.
As Marshall McLuhan so aptly put it" the medium is the message" and he even suggested that the mass media was becoming a "global village". Journalism too is a medium which is used by different forces in order to portray the external environment which affects all of us in various ways.
Media can bring about many changes in a person's behavior and thoughts. It can make the behavior of a person aggressive and violent. In Chaves research which she has based upon statistics and results provided by the US centers for disease control and prevention, she mentions clearly that though a person does develop an aggressive and violent behavior due to many reasons and the media is not the root cause for it but the media leads to an increase in such violence and aggressiveness in one's nature (Chaves).
It was conducted by three researchers (Lazarsfield, Berelson and Gaudet) and was funded by a well-known foundation, an institution and a media personality. The project was designed following a series of innovative research procedures and concepts.
Like in every research project, they all started with a question of how and why: how and why people decided to vote as they did.
According to the paper the commonly used term ‘mass media’ encompasses numerous institutions and individuals that differ in method and purpose. In general usage, the term has been considered to define groups who make up the communications profession in both the entertainment and news industries. The specific role of the media in society is often debated but what is not argued is that access to information is essential to the health of a democratic society.