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Qualitative and Quantitative Research - Essay Example

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The author of this essay "Qualitative and Quantitative Research" provides the difference between the approaches in research. It is stated that researchers have relied on the quantitative and qualitative research paradigms in a bid to address different research questions. …
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Qualitative and Quantitative Research
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Download file to see previous pages In one of the qualitative studies titled ‘exploring consumer engagement in an e-setting: a qualitative research of marketing executives’, the aspects described above concerning qualitative researchers is evident. This research study sought to understand the level of consumer engagement online pertaining different brands, with the increasing popularity of internet marketing. After the identification of the research question, the researchers defined the conceptual framework which would serve as the blueprint of the study. There were two hypotheses, in line with the conceptual framework described. The research relied on in-depth interviews as the preferred data collection strategy. It was highly subjective as it relied on the opinions and convictions of the 17 marketing practitioners, who described their experience in depth. The 17 marketing practitioners selected for the study were working with international organizations and were identified through LinkedIn. The interview sessions focused on two questions that required detailed responses from the respondents. Data analysis followed, with the initial steps being the compilation of data obtained from the respondents.A quantitative research titled ‘Quantitative marketing research on the behavior of the small and medium companies on financial advisory services’ used statistical deductive approaches in a bid to determine whether there was any existing correlation between the size of the firm and the number of financial advisory services outsourced. ...Download file to see next pagesRead More
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