We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Advertising And Its Role In The Enhancing The Sales - Article Example

Comments (0)
The writer of the paper " Advertising And Its Role In The Enhancing The Sales" discusses the fact that advertisement techniques, especially the technique of visual merchandising have not been effective in enhancing the efficiency of product sales exercises…
Download full paper
Advertising And Its Role In The Enhancing The Sales
Read TextPreview

Extract of sample
Advertising And Its Role In The Enhancing The Sales

Download file to see previous pages... Apparently, technical and conceptual frameworks used in making decisions regarding the type of colors to be incorporated on visual display platforms were marred by misconceptions and misinformation (Lauren & Milner, 2005). As a result of misinformed execution of the promotion exercise, the use of bright colors, especially orange, red and pink colors, in enhancing the sales of summer clothes failed to yield desirable outcomes.
Before the background colors on the front display windows of the two leading sales stores were painted orange, revenue from monthly sales amounted to $50,000. Three months after the display platforms were painted orange, average monthly sales stand at $49,700. Undeniably, the use of bright colors in enticing customers to purchase summer clothes is a promotional failure (Lauren & Milner, 2005). Based on this failure premise, it would be recommendable for the management and staff members of the promotions and advertisement section to cease and abort any future promotional exercises involving the use of coloring effects in affecting consumer behaviors during this summer period. In addition, further use of any remaining personnel or financial resources that were meant to facilitate execution of these coloring-effect promotional exercises should either freeze immediately or be remitted back to the issuing department, awaiting further directions.
Prior to commencement of the mentioned visual merchandising exercise, members of the promotions and advertisement staff submitted a report, requesting the chairmanship to allocate specified resources for the exercise. Findings from the report had asserted that bright colors would enhance customer’s moods; hence increasing sales. Actually, one finding from the submitted research report mentioned that in the psychology of colors, bright colors like orange conveys the senses of optimism, and warmth, while dark colors like blue convey the senses of strength and dependability (Smith, 2010). ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
General Sales Manager Role
Leaders are often regarded as lifeblood of any organisation. The information and the ideas are generated by the leaders which are followed by the subordinates to attain the organisational goals. Therefore, it can be said that one of the important skills that a leader should possess is to be a good listener.
11 Pages(2750 words)Essay
How Does McDonald Promotions and advertising affect their sales
Theory of marketing states that it is necessary for the companies to position their products and services in the market place in accordance with the customer needs and preferences in order to gain foothold and presence. The theory also emphasise that marketing is used as a tool, medium or platform by business firms to create public image and brand (Holmes 2005).
8 Pages(2000 words)Coursework
Advertising,Sales and Promotion
Preparations on for the 2012 Olympics will offer a significant boost to UK's important small business sector. It will not only be benefical for the construction sector but also retail trade, entertainment and recreation where small firms have already shown gains.The main concern for the authorities should be to go on with projects that involve infrastructure construction and renovation, Olympic gyms and stadiums, high technology industrialization, education and culture, modern manufacturing, tourism and environmental protection, will be presented at a market promotion conference on the Olympics economy.According to organizers, football matches and training camps will be hosted this side of th
6 Pages(1500 words)Assignment
Advertising, marketing, sales
The consumer and the producer are the two parties in the exchange - and each party, on the part of the consumer, his wants and needs and the producer, on his part, the goods or services to give form to those wants and needs.
5 Pages(1250 words)Essay
Advertising and Its Drivers
Coca-cola, Kellogg's, McDonald's, Kodak, Marlboro, IBM, American Express, Sony, Mercedes-Benz and Nescafe are generally in the world's top ten brands in the market , and they have reached and retained in such position mainly because of the efforts of marketing and advertising departments ( Stanley, 2003).
7 Pages(1750 words)Essay
Sales Role Play Report
Company product line is certified by the United States Department of Agriculture. The company has one manufacturing unit that consists of modern equipments and machineries that carry out manufacturing and formulation process in an effective fashion. The modern machineries
4 Pages(1000 words)Term Paper
Marketing , advertising and sales promotion FINAL
It involves adverts in newspapers, magazines, radios, television and billboards. Advertising makes use of emotional appeal, is brand oriented and makes use of an indirect and
2 Pages(500 words)Assignment
Societal role in advertising
A societal role in advertising heavily draws its arguments from the fact that trends affect and influence societal perceptions. Through this, companies can use it as a determiner to predict the most expected product in the market that relates to the existing trend.
1 Pages(250 words)Essay
Sales and Advertising marketing
This app has many games sponsors amazed by the rate of audience it attract considering the double growth it has experienced in terms of the number of hours watched in a span of one year. Subways sole privilege to the app has been due to their quick response
6 Pages(1500 words)Assignment
Let us find you another Article on topic Advertising And Its Role In The Enhancing The Sales for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us