Nobody downloaded yet

Advertising And Its Role In The Enhancing The Sales - Article Example

Comments (0) Cite this document
The writer of the paper " Advertising And Its Role In The Enhancing The Sales" discusses the fact that advertisement techniques, especially the technique of visual merchandising have not been effective in enhancing the efficiency of product sales exercises…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Advertising And Its Role In The Enhancing The Sales
Read TextPreview

Extract of sample "Advertising And Its Role In The Enhancing The Sales"

Download file to see previous pages Apparently, technical and conceptual frameworks used in making decisions regarding the type of colors to be incorporated on visual display platforms were marred by misconceptions and misinformation (Lauren & Milner, 2005). As a result of misinformed execution of the promotion exercise, the use of bright colors, especially orange, red and pink colors, in enhancing the sales of summer clothes failed to yield desirable outcomes.
Before the background colors on the front display windows of the two leading sales stores were painted orange, revenue from monthly sales amounted to $50,000. Three months after the display platforms were painted orange, average monthly sales stand at $49,700. Undeniably, the use of bright colors in enticing customers to purchase summer clothes is a promotional failure (Lauren & Milner, 2005). Based on this failure premise, it would be recommendable for the management and staff members of the promotions and advertisement section to cease and abort any future promotional exercises involving the use of coloring effects in affecting consumer behaviors during this summer period. In addition, further use of any remaining personnel or financial resources that were meant to facilitate execution of these coloring-effect promotional exercises should either freeze immediately or be remitted back to the issuing department, awaiting further directions.
Prior to commencement of the mentioned visual merchandising exercise, members of the promotions and advertisement staff submitted a report, requesting the chairmanship to allocate specified resources for the exercise. Findings from the report had asserted that bright colors would enhance customer’s moods; hence increasing sales. Actually, one finding from the submitted research report mentioned that in the psychology of colors, bright colors like orange conveys the senses of optimism, and warmth, while dark colors like blue convey the senses of strength and dependability (Smith, 2010). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Advertising And Its Role In The Enhancing The Sales Article”, n.d.)
Advertising And Its Role In The Enhancing The Sales Article. Retrieved from
(Advertising And Its Role In The Enhancing The Sales Article)
Advertising And Its Role In The Enhancing The Sales Article.
“Advertising And Its Role In The Enhancing The Sales Article”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising And Its Role In The Enhancing The Sales

General Sales Manager Role

...contracts for hotel refurbishments largely, just before the Olympics. Therefore, it is an important task for the management to follow certain framework for measuring the performances of the supply chains and provide a foundation for improvement (Supply Chain Council Inc, 2012). The relationship between the suppliers is also considered to be an important role played for improving the sales of the company. A good leader is expected to maintain trust and healthy relationship with the supply chains for delivering efficient services to the company. Supply Chain Operations Reference (SCOR) model provides common guidelines to the teams for effective communication and further enhances the...
11 Pages(2750 words)Essay

Advertising, Sales Promotion or Public Relations

...and their role in allowing companies to achieve their organizational goals. Advertising, Sales Promotion and Public Relations Advertising is understood as different forms of paid promotion and communication strategies for products and services. Sales promotion is a marketing tool that is used to increase sale of goods and services in the short term. While advertising focuses on creating a reason for consumers to make purchases, promotion focuses on creating incentives so that consumers make purchases. The incentives for consumers could be in the form of samples, free trial offers, gift coupons and demonstration of...
4 Pages(1000 words)Term Paper

Advertising,Sales and Promotion the planning of the Olympics. To make this happen, we need deliberate policy that makes bidding processes small business friendly." In the world market merchandise like bottled waters can make headways if your company is of low calibre and wishes to sell the product during the olympic games, snall brands in UK cant take competition from brands like Evian well known around the world with people like Carl Lewis as its brand ambassadors. While much attention is at Evian's nationally broadcast prime-time commercials. In recent years, it has become increasingly obvious to this country's Olympic leaders that to go for the gold, they've got to have the green To raise that money, they have created more marketing and...
6 Pages(1500 words)Assignment

Advertising, marketing, sales

...Advertising, Marketing, Sales The pervasiveness of advertising in the modern world is one of the key features of the consumerist economy. Rarely do people today make decisions on what to buy without the aid of the information provided by advertising on all forms of media. The consumer and the producer are the two parties in the exchange - and each party, on the part of the consumer, his wants and needs and the producer, on his part, the goods or services to give form to those wants and needs. Apparently, the market acts as the clearing ground for this exchange and both parties are satisfied. The role of advertising in the market is...
5 Pages(1250 words)Essay

Advertising and Its Drivers

...and use the product arouses and final step must be the action (Hackley, 2005). THE AIDA MODEL Source: White R., 1993 This model ruled the advertising world for many numbers of years. It's still very difficult to check how the process works as some customers take actions some did not. But sales were the only real measures to confirm the effectiveness of an advertisement (White, 1993). Retail Advertising The purpose of retail advertising is to favourably influence the consumer perception and image about the store, its merchandise and its activities and to...
7 Pages(1750 words)Essay

Toyotas Advertising and Sales Promotion Campaigns

...Toyota’s Advertising and Sales Promotion Campaigns Introduction: In a period of about seven decades Toyota has emerged from being a fast follower in the automobile manufacturing industry, to a trailblazer. In 2003 Toyota overtook Ford to occupy the second position in the automobile manufacturing industry, and set its eyes on occupying the leading position by 2010, dislodging General Motors from that position. It is well set to achieve this objective, well in advance. Toyota has set its production target in 2006 for 9.06 million cars. The production targets of General Motors have still not been made public, but going by the industry consultant circles, it is expected to be 8.92 vehicles. (The Toyota vision). 1.1. Complete... are expected...
7 Pages(1750 words)Essay

Sales Role Play Report

...Sales Role Play Report About the Company Company Healthy Hair About The Company Healthy Hair is a five years young company dedicated to create and deliver value to the customers. The company deals as the manufacturer of herbal and organic hair oil. Quality Assurance Quality of the products produced is the prime area of concern. It is made sure that hundred percent herbal ingredients are used for production. All ingredients are tested under the watchful eyes of the experts. The quality parameters are purity, efficacy, composition and formulation. Company product line is certified by the United States Department of Agriculture. Infrastructure The company has one manufacturing unit that consists of...
4 Pages(1000 words)Term Paper

Marketing , advertising and sales promotion FINAL

...: Sales Promotion is the use of a value added offer or incentive for the purpose of influencing or moving the buying cycle forward. True 6) What are the differences between Advertising and Sales Promotion? Is one more effective than the other? Give examples. Advertising refers to positioning a product or service against other competitors in the market in a bid to convey a specific message to promote the brand. It involves adverts in newspapers, magazines, radios, television and billboards. Advertising makes use of emotional appeal, is brand oriented and makes use of an indirect and subtle approach in a bid to increase sales (Schmitt,...
2 Pages(500 words)Assignment

Societal role in advertising

...Societal Role in Advertising Advertising remains the best option through which companies create awareness and influence consumer purchasing power. This means it has roles in both business and the society. The four major ones are marketing, communication economic and societal roles. In this discussion, societal role will be a key reference point. A societal role in advertising heavily draws its arguments from the fact that trends affect and influence societal perceptions. Through this, companies can use it as a determiner to predict the most expected product in the market that relates to...
1 Pages(250 words)Essay

Sales and Advertising marketing

...Sales and Advertising Marketing Why Subway is sponsoring an e-sports app The article “Why Subway is sponsoring an e-sports app” examines core reasons why Subway, a stream of restaurants in Canada greatly endorsed the e-sport app by the Score (Chung, 2015). E-sport is a video game that provides an opportunity for more than one player to participate all at once. This app has many games sponsors amazed by the rate of audience it attract considering the double growth it has experienced in terms of the number of hours watched in a span of one year. Subways sole privilege to the app has been due to their quick response towards its enrollment. Their main aim has been to capture the young...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Article on topic Advertising And Its Role In The Enhancing The Sales for FREE!

Contact Us