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MWPVL is an awesome website that contains financial data for industries across Europe and America. It offers insights of the forces of demand and supply in various industries in these regions by reviewing how each of these entities influences supply of commodities to the market and price determination strategies employed respectively. The food industry is among the few industries that are reviewed in the website thus the significance of this particular reference.
This source is vital for this analysis as it contains consumer related information ranging from consumer behavior to buying patterns in the food industry and specifically with Kraft foods as the case firm. It formulates data of the current patterns in consumer demand and preferences and how buyers influence the prices.
It is basically a financial analysis of Kraft food that refines all information within the business environment of this firm. In the internal report, the section of substitute products in the market is covered thus proving information that will be handy to assist us in our review. That notwithstanding, it has a pool of information about competition that the firm is facing from rival business organizations that are offering substitute products. However, it fails to provide a conclusive analysis of the level of threat that substitute products pose to Kraft foods.
YouGov SixthSense is an insider report that refines the market position of Kraft foods in the industry. It provides information on market segmentation among the major players together with the strength of each firm in controlling major decisions that affect the entire food industry. The issue of competition in the food market in America has been analyzed in detail thus making it a worthy source.
Carnegie Research Inc. (2009). Kraft Foods Inc.: A Guide for Selling and Increasing Sales at Kraft Foods Inc. Legal and Regulatory Issues. Retrieved from
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