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TLMT312 1: Case Study 1 (Week 3) - Assignment Example

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A firm’s marketing strategy is based on consumers, business rivals and other non generic forces, whereas the manufacturing strategy implies procedures that a firm can institute around its operations so as to attain competitive advantage. A firms marketing strategy can impact…
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TLMT312 Assignment 1: Case Study 1 (Week 3)
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Download file to see previous pages For a firm to effectively compete, then it must link manufacturing ability to fruitful marketing value calculation. Marketing dimensions in marketing such as segmentation, targeting and positioning can affect decisions on appropriate manufacturing strategies in the following ways: engineer to order, make to order, assemble to order, and make to plan. This paper shall discuss how a firms marketing strategy can have impact on decisions on any these, whichever deems a fit manufacturing strategy.
In this strategy, products are tailored to specific requirements of a customer one at a time (Bowersox, Closs & Cooper, 2007). This is a common feature in high end products targeting the extreme crème de la crème in economic factors. Housing becomes an obvious example, yet high end customer like government might desire construction of roads in an area, and like housing they can never be alike. In a firm, if the marketing team has been successful in netting a new customer, then the information will be relayed to the manufacturing team on the exact specifications that the customer needs for their product. Each ETO for each customer typically involves new designs; hence the decision to order for new inventory is atypical to these situations..
Nonetheless, the difference between the two is that customers order from already standardized designs in the firm; however, they may be tailored to reflect the specifications of a customer. Considered for highly configured products such as yachts, planes and cars for the high end clientele are just a few groups of products that typically fall into this group. The impetus to growth arises where a product is scheduled and manufactured in response to an order confirmed from a customer (Bowersox, Closs & Cooper, 2007).
In this strategy, goods are pre-prepared in anticipation of future customer purchase; nonetheless, goods are tied to each ...Download file to see next pagesRead More
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