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Employing use of 1,200 units would also assist in faster production and achievement of the 10 percent capacity target before the end of projected seven months. Choice of 1,200 units remains consistent and convenient for other styles used by Obermeyer. Forecasts of all the individuals in Exhibit 10 range up to 20, 000 units, therefore, affirming consistency with Wally’s production projection. The units would also not face more stringent rules because Hong Kong places fewer restrictions on minimum orders quantities for a given company. Therefore, the company would experience fewer risks in sourcing the units. It is imperative that quality products result from the use of manageable units.
Obermeyer should conduct time operational change in the process of sourcing and production of raw materials. Conducting time operational change would involve reducing the period of acquiring raw materials from suppliers. Initially, Obersports suppliers took a longer time of 90 days to supply raw materials that consequently slowed the production process. Time operational change would ensure prompt production and improvement in performance of the company. Consequently, reducing period of sourcing raw materials and production process would effectively help Obersports to meet its market demands.
Obermeyer should conduct market research and establish stronger business links with its retailers. Apparently, sale of Obermeyer products remains seasonal with its peak on December and January. Operational change that would ensure timely delivery of products in large quantities to trusted retailers would improve sales. Obermeyer should give its established retailers goods on credit to ensure timely delivery to the market.
Obermeyer should conduct publicity campaigns to accelerate the popularity of its produce among retailers and customers. Proper advertisement would solve issues associated with retail replenishment orders. Currently, selling of Obersports products fluctuates throughout the
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“Sport Obermeyer, Ltd. Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/professional/1660883-sport-obermeyer-ltd-case-study.
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