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Effective Distribution Strategy Wonderful Widgets - Essay Example

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The paper "Effective Distribution Strategy Wonderful Widgets" describes what the marketing strategy comes after deciding the best distribution to reach the company’s channel. Much of Wonderful Widgets Company business activities will heavily depend on the type of distribution channel…
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Effective Distribution Strategy Wonderful Widgets
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Download file to see previous pages It is also essential to understand the reason for approving or rejecting a certain strategy in order to determine whether a unique advantage of the cost is overlooked. The more the time spent in selecting the distribution strategy, the less the costs the company will incur after implementing the strategy. After evaluation of the above aspects, the best option for Wonderful Widgets is central management strategy. Centralized distribution strategy refers to a way of organizing the product’s recipient from the suppliers of the company and the onward delivery of the products to individual branches since the company has multiple retailing operations. After implementation of the centralized management strategy, the deliveries from the company are delivered to a central place, in huge amount, instead of delivering to a specific branch. Loads are then transported to all branches, retailers, or customers. One of the most appropriate ways for Wonderful Widgets Company to address its current issues is through the creation of the central distribution center. From this distribution center, the distribution management will be able to make access to all the products of the company. In addition, the distribution department will be able to ship the products to any geographical location of its choice in a timely style. A central management strategy will allow the company management to focus on the essential aspects of the company such as retail, instead of trying to find means on how to get the products to the customers. ...Download file to see next pagesRead More
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