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Jeffrey N. Wasserstrom A Mickey Mouse Approach to Globalization - Article Example

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This article "Jeffrey N. Wasserstrom A Mickey Mouse Approach to Globalization " explores the views and analogy used by the author to describe an approach to globalization. This article explores an all rounded approach to globalization from the main critical angles…
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Jeffrey N. Wasserstrom A Mickey Mouse Approach to Globalization
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Download file to see previous pages The views expressed by the author on globalization suggest the absence of any wrong in the presentation of certain practice or object. The blame is set rather on the problem that is the perception of the object. The example of the coffee house and snack shop given by the author does not put blame on the coffee house or the shops, but the reception in different places. It is true in many instances, and people should not blame Americanization but instead, the people ought to change their approach towards such ventures.
On the flip side of the above, borrowed cultures are a reality in the current times. It openly means that globalization is responsible for the erosion of some values of other cultures due to the embracing of Western culture. Jeffrey N. Wasserstrom reasons for failure in the campaign to popularize Disney’s character Mickey Mouse cannot be solely blamed on the way globalization is perceived in different parts of the world. The timing of the animation giant to introduce a character in China was wrong hence the failure of the brand. Jeffrey clearly states presences of a health campaign to get rid of “laoshu” a Chinese name for a rat (Wasserstrom, 22). The violence received on “Mi Lushorue” was due to the campaign against rats in China.
Wasserstrom fails to present the good side of globalization but concentrates mostly on the failed parts of brands that he relates to globalization. It is important in any analysis not to take sides in presenting your views but to work towards the reader getting the silent voice in the paper that states your position. There are protests in the streets in India with people fearing for their jobs. The above is just one example that Wasserstrom relates to the way people perceive globalization. When analyzed from a different angle it is wrong as per the topic the author is discussing. The protests have nothing to do with globalization, but fear of the unknown. Globalization clearly does not create this fear. ...Download file to see next pagesRead More
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