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Media imperialism - PowerPoint Presentation Example

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In the paper “Media imperialism” the author analyzes the dominance of large media corporations over other media companies. Large media corporations tend to be present in big developed nations unlike the smaller ones. Dominance of large media corporations may force the small media house out of the market…
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Download file to see previous pages Media imperialism and cultural imperialism pose great negative effects not only to the local media but also the consumers of the content. The local media stand to lose since they may be swallowed or taken over by large media corporations. According to (Desai and Agrawa 2009, p. 19) cultural –media imperialism theories had predicted that the importation of television channels would lead to demise of local cultures and cultural industries without considering complex patterns of television production, distribution and consumption. Generally, a perception of cultural consequence of the control of various media products is based on a view that mass media as primarily manipulative agents capable of having direct, unmediated effects on the audience behavior and world view (Tomlinson 2002). He asserts that there are also good reasons for cultural-media imperialism especially for the Marxists in understanding domination of the media. The consumers tend to be influenced by the cultures of the dominant media. Such culture influence may be a threat to the National security of a Nation especially where the culture of terrorism is inculcated in the minds of the local consumers. In addition to this effect, the contents of the dominant media can also be biased. The media content may not capture the more pressing issues of the home country instead focus on the world news. In most cases world news coverage may not be of importance to the consumers of the home country. Such a state is dangerous to a state. ...Download file to see next pagesRead More
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