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MKTG - Essay Example

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[Your Name] [Your [Your Advertisers, in order to generate high brand recall, often cross their ethical and moral limits. To outperform the competitors, the advertisers challenge social norms and values to often generate attention and action amongst the audience…
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MKTG
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MKTG

Download file to see previous pages... Though humorous, the ad depicts an overweight father who tends to his crying baby, only to find that the baby confuses its father’s chest with its mother’s. The ad contains a strong message however; the execution has been done through a wrong mode which may be demeaning for the target audience. An ethical way would have been to show a person facing health problems or social problems because of being overweight. This is because the ad awkwardly defies the society’s natural gender roles and a lot of overweight individuals may find the ad offensive as well. The customers who are overweight would feel bad about themselves and even the brand will have a tendency to create negative associations as the target audience will not respond positively when they are being made fun of. Bibliography Maecat. “4 Banned Commercials”. YouTube.com. 6 March, 2007. Web. 2 May 2011. http://www.youtube.com/watch?v=PRiYkwtBK34&feature=related ...Download file to see next pagesRead More
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