[Your Name] As stated by Krafft, Manfred, and Murali K. Mantrala in their book, Retailing in the 21st Century: Current and Future Trends; companies especially FMCGs have stopped relying on the mass media for promotion of their brands…
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The aim is to catch the customers directly at the Point of Sale and entice them into impulse buying decisions. Kraft foods chose an alternative media of an in-store kiosk at National Retail Federation Convention in New York. Kraft teamed up with Intel, already a global giant and came up with an electronic kiosk which could help the customers to get recipes according to their facial features. Intel’s technology of Anonymous Video Analytics was capable of gauging the person’s gender and age when he/she would step in front of it. The system would then recommend recipes, suggest the shopping, present future promotional coupons accordingly. For the customers’ convenience, the kiosk also supports mobile applications through which, they can download the giving recipes and shopping lists in their iPhones. Works Cited Krafft, Manfred, and Murali K. Mantrala. Retailing in the 21st Century: Current and Future Trends. Berlin: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2006. Print. Agathou, Amalia. Intel and Kraft take food shopping to the next level. Amalia Agathou 2011. Internet Resource. http://thenextweb.com/socialmedia/2011/02/03/intel-and-krafts-take-food-shopping-to-the-next-level/
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