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The organizations in discussion are medical institutions. When developing the organization values, a health center should ensure that it aligns with the values of the nurses. Nurses provide vital services to the patients and thus their values should be considered to ensure service delivery is at its level best. One of the core values of nurses is to be compassionate and most of them find themselves being concerned with the development, well-being, and comfortability of the patients (Wooten & Crane, 2003). The organization values should not restrict the nurse from being compassionate since this will cause moral distress to the nursing fraternity within the organization. According to Edmonson (2010), nurses are guided by the urge of learning new developments, therefore, the organizational values should always give the nurses the chances to advance their skills. The medical field is faced with new challenges day-after-day; thus it is beneficial for a nurse to be updated on the emerging issues. Another nursing value concerns empathy. Nurses try to relate with the emotions of the patients for them to deliver quality services. It is the responsibility of the organization to ensure that its values do not conflict with the values of the nurses. Patients on the other hand, expect the best services from the nurses as stated in the organization vision, mission, and objectives. Patients, being the customers, require their needs to be met. Nurses, being close to the patients need to be motivated and incorporated in the development of the organizational values, so as to dispense nursing services as is expected from them. It becomes barbaric when a nurse is forced to always consult the management even when dealing with the routine processes. Bureaucracy in the medical field is discouraged since it can result in loss of many lives.
As nurses, we communicate with each other and no day passes without communication among nurses. The big question is how
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poses that an organization serves to the customer and how it takes from the target customers to create or adapt to a culture that is not only manageable, but also sustainable within the respective business environment. In addition, this section will show how customers have the