Nobody downloaded yet

Marketing project - Research Paper Example

Comments (0) Cite this document
Summary
Starbucks sells drip brewed coffee, espresso-based hot drinks, other variable hot and cold drinks, coffee beans, salads, hot and cold sandwiches and Panini, pastry and snacks. We also have items such as mugs and tumblers in our café’s with our brand logo we are famously known…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Marketing project
Read TextPreview

Extract of sample "Marketing project"

Download file to see previous pages Also, another figure worth mentioning is the Egyptian Wael Mhgoub, who will be running a coffee branch in Dubai.
It is the bargaining power of our consumers which plays a vital role in establishing our desirability from a customer point of view. UAE environment comprises of guaranteed customers for any specialty coffee industry. The ability of the consumers bargaining strength is proportional to the ability of the consumers to bring down prices and bargain for best-quality services and products. UAE customers are quite capable of being able to pit rival business firms against one another. This was one of the many considerations made before Starbucks ventured into UAE. Here at UAE, there is a vast population with the financial capability, since Starbucks products don’t come cheap (Miller, 2009).
Starbucks is the most expansive and leading coffeehouse. Starbucks Corporation is a multibillion international coffeehouse chain, and it is enlisted in the New York Stock Exchange (NSE), where its shares are traded globally. This Corporation has 17,133 stores in 49 countries, 87 of these stores being based in the UAE. Starbucks headquarters are based in Seattle, Washington, USA.
Starbucks is the market leader of the coffee market in the world, and in UAE, it is the leading coffee chain cafes. Starbucks is known for its exceptional high quality services and customers highly commend them, since they are happy with their excellent service. Customer feedback shows that the customers are satisfied with the quality as well as taste of the coffee. Based on customer feedback, the UAE love our coffee brands. They are impressed with the wide range of coffee brands we offer. Starbucks is in over 40 countries in the world and in UAE alone, we have 92 branches. Starbucks as a brand alone sells due to its high brand awareness and a globally known high quality coffee brand. Since it is a multibillion dollar ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing project Research Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Marketing project Research Paper Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1607041-marketing-project
(Marketing Project Research Paper Example | Topics and Well Written Essays - 750 Words)
Marketing Project Research Paper Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1607041-marketing-project.
“Marketing Project Research Paper Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1607041-marketing-project.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing project

MARKETING PROJECT

...?Running Head: MARKETING PROJECT The US nationals’ expenditure on fast food as at 2009 stood at USD140 billionon averages per annum. There were about 25,000 chains of fast food in this nation as at 2009 and this reflected a 1,000% rise since year 1970. Also the aforementioned chain restaurants for fast foods had their advertising expenses at USD294,000,000 targeted on children in year 2007. (thehealthyeatingguide.com, 2009) According to franchisedirect.com website, the expression ‘fast food restaurant’ is called a QSR- Quick Service Restaurant and it is an establishment of limited menu that restricts itself to food that has already been packaged for instantaneous consumption, while in or out of the...
4 Pages(1000 words)Research Paper

Marketing Project

...? Marketing Project 0 Executive Summary Cardiac Imaging Center is a service sector which will provide ranges of remedial ‘image scanning tests’ in the Chicago city, USA. The Cardiac Imaging Center will provide the services through one of the major hospitals in Chicago, i.e. ‘University of Chicago Medical Center’. In present day, the expenditure on health expenses has increased considerably. Advanced technology has made it much easier to test various health scans through imaging center. The imaging center service is a profitable business as people will become sick and thus there will be demand for the imaging scanning services. The report will describe the market analysis as well as the...
13 Pages(3250 words)Essay

INTERNATIONAL FINANCIAL MARKETS AND INSTITUTIONS Coursework

12 Pages(3000 words)Essay

Marketing project

...£100 No Yes £100 Ads in newspapers Yes £50 No Yes £50 no Sales Promotion Yes £200 Yes £200 Yes £200 no While evaluating the advertising budget allocation for Lipton Tea, the projections of the organization should be carefully reviewed. The profiles of the target market should be reviewed and then the budget should be set accordingly for each of the advertising tools being used. 5. Advertising Strategy The strategies that Lipton Ice Tea will implement are the following: a. Aggressive marketing strategy In the advertising promos that would be placed on TV, the Lipton Ice Tea can be related to the positive health benefits that having tea gives to everyone, be they be young or old at age....
4 Pages(1000 words)Coursework

Marketing project

...Running Head: MARKETING PROJECT Inserts His/Her Inserts Grade Inserts June 4, Marketing Project The present era of the business advancements, innovation and progress has stressed upon many companies to diversify and expand them. The business organizations have taken up options such as enhancing their product lines after a careful environmental analysis. In order to launch a new product, it is necessary for the business organizations to focus upon their basic marketing and pricing strategies. This paper will discuss the Tide fabric cleaning company along with the introduction of its new product and the basic marketing strategies involved...
7 Pages(1750 words)Term Paper

Marketing project

... Nursing Home in China Chine is one of those cultures where the people are aged more than 60 years or older (13% of the totally population, but at the same time it is expected that by another 20 years more than 30% of the population would exceed old age bracket; that is why it is faces heavily with aging society problem and needs to be dealt with on priority basis (Organization). With the increasing population leading to old age the government is also focusing on making more nursing homes; the demand is high in many city and the supply of the same facilities has still to meet with the increasing population crossing 60 years and older. For this very reason the government and the customers are encouraging the investment of public... Nursing...
1 Pages(250 words)Essay

Marketing Project

...Marketing Project - Adventure Tours in Cairns Executive Summary Quicksilver Cruise is the largest scuba diving offeringcompany in Australia and this can be attributed to its reduced price and efficient tour offers that are appealing to most tourists. They include the Quicksilver Cruises, Ocean Cruises, Wave dancer and Reef Bio-search among others. It is among the largest cruise company in Australia. The company is considering introducing various other offers that would ensure Quicksilver Cruises stays a head of competition. Competitor analysis is an essential tool in business management since it provides the business with the appropriate information about its competitors. The major competitors of this...
7 Pages(1750 words)Assignment

Marketing project

...Entry into Netherlands’ Bicycle Lights Market al Affiliation Entry into Netherlands’ Bicycle Lights Market Terpstra, Foley and Sarathy (2012) observe that the business environment has become competitive than ever before. This is the case in Canada where the business environment is very competitive. Therefore, to gain competitive advantage, companies are increasingly exploring international markets that present the better opportunity for expansion. As a company that deals with the manufacture of bicycle lights, we have decided to go global by expanding our business operations to Netherlands, which presents the best opportunity for our lights. We have chosen Netherlands because the country...
2 Pages(500 words)Essay

Global Marketing project

...Global Marketing Project Before Crest enters a foreign nation the organization will first need toidentify whether the foreign market has a taste for the toothpaste being sold by Crest. They might even want to know what the consumers are demanding in context of toothpaste and whether their demand is being satisfied by existing products or not (Terpstra 6-3). Next they would want to identify whether the company has the internal ability and strength to meet the demand of the consumers of the market they are going to pursue. They would even want to know about the political environment of the nation and the rules and regulations that govern the nation, including rules and...
1 Pages(250 words)Essay

Marketing project

...Marketing project [Insert al Affiliation] Americana Company HALAL meat is one of the brands that have a market in Qatar market. Muslims believe in eating what has been prescribed by the Quran as lawful. That is “you shall eat from that which God’s name has been pronounced if you truly believe His revelation”. The Muslims, therefore, prohibit food and meat termed as Haram meaning prohibited. Such meat includes meat from animals that die without human interference. They advocate for Halal (lawful) meat. The brand having a superior quality, it is well acknowledged globally by a immense majority in Egypt, Somalia, Morocco, China, Palestine, Saudi Arabia, United Arabs Emirates, Iraq and Iran just to name a few. The product spread... to these...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing project for FREE!

Contact Us