Nobody downloaded yet

Retailing and Wholesaling - Marketing assignment - Essay Example

Comments (0) Cite this document
Summary
A distribution channel is a path through which goods and services flow from the manufacturer or producer through to the final consumer and this channel may be short, for example, from a producer directly to the consumer, or it may go through several interconnected intermediaries…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Retailing and Wholesaling - Marketing assignment
Read TextPreview

Extract of sample "Retailing and Wholesaling - Marketing assignment"

Download file to see previous pages A wholesaler is a crucial part of the distribution channel for many products particularly consumer goods and business supplies. Wholesaling intermediaries may be classified on the basis of ownership; some are owned by manufacturers, some are owned by retailers, and others are independently owned. In some instances, some wholesalers sell directly to the consumers especially when the consumer wants to buy a certain product or products in bulk. Wholesalers frequently resale both new and used goods to retailers and other wholesalers and may at times act as a broker in buying or selling products to such people. In most cases, wholesalers physically assemble products, break the bulk products acquired from manufacturers, sort and grade them, and finally repackage them in smaller quantities to be redistributed to retailers. They are involved in the transportation of goods from the place of manufacture to their warehouses from where they can be redistributed to retailers. Since the wholesaler is closer to the manufacturer, they are often responsible for giving out more information to their customers (retailers) about the products which they are selling them. Furthermore, if a product is found to be faulty, then the retailer will take that product back to the wholesaler either for it to be fixed or for it to be replaced. Since most retailers cannot afford to buy directly from the manufacturer in bulk, the wholesaler takes this responsibility and bears the risk of buying in bulk for redistribution in smaller quantities.
Cant, M (3) says that a retailer may be seen as a business that focuses its marketing efforts on the final consumers with the intention of selling goods and services to them and this means that any business that sells a product or service to a final consumer, whether it is to a consumer in a shop, by mail, over the phone, door to door, or by means of a vending machine is ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retailing and Wholesaling - Marketing assignment Essay”, n.d.)
Retailing and Wholesaling - Marketing assignment Essay. Retrieved from https://studentshare.org/miscellaneous/1600687-retailing-and-wholesaling-marketing-assignment
(Retailing and Wholesaling - Marketing Assignment Essay)
Retailing and Wholesaling - Marketing Assignment Essay. https://studentshare.org/miscellaneous/1600687-retailing-and-wholesaling-marketing-assignment.
“Retailing and Wholesaling - Marketing Assignment Essay”, n.d. https://studentshare.org/miscellaneous/1600687-retailing-and-wholesaling-marketing-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Retailing and Wholesaling - Marketing assignment

BMKT611 Retailing Final Assignment

...?Retail Competition: A Comparative Study of In-Store Strategies of Primark and Forever 21 Introduction Fierce competition in the market for consumer goods is fuelled by consumers with different preferences and “heightened expectations” together with technology that enables the more effective distribution of goods and services (Fox & Sethuraman, 2010, p. 239). Retailers are also confronting competition from both local and international distributers, more frequent acquisitions and mergers, and increasingly more sophisticated consumer demands informed by diversity in the market place. As a result retailers are under increasing pressure to distinguish their...
18 Pages(4500 words)Essay

Retailing

...?Retailing Table of Contents Introduction 3 Company Information 3 Comparison and Contrast of Tesco and Sainsbury’s Performance 4 Store Format 4 StoreFormat of Tesco and Sainsbury’s 6 6 Store Design of Tesco and Sainsbury’s 9 9 Advertising/Promotion of Tesco and Sainsbury’s 12 12 Customer Segmentation of Tesco and Sainsbury’s 15 Multi-Channel Platforms of Tesco and Sainsbury’s 17 Multi-Channel Marketing of Tesco and Sainsbury’s 17 17 Problems Faced By Tesco And Sainsbury’s 19 Recommendations for Success 20 Conclusion 21 References 22 Introduction In the modern day scenario, the continuous change within the business structure is greatly influencing the worldwide marketplace in terms of grocery...
16 Pages(4000 words)Assignment

International retailing and marketing

...nature of retailing in an international setting, it would be prudent to conduct a study aiming to determine the necessary scheme to be adapted by the interested company. There are many methods for determining business environment such as the Political, Economic, Social and Technological (PEST) analysis which is mainly concerned on the operating environment and the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis which considers also other competitors already present in the market. These analyses shall be used to determine strategies for a successful entry scheme. Retail companies can opt to establish presence by modes such as direct establishment of stores or...
10 Pages(2500 words)Essay

Marketing and International Retailing

...Marketing and International Retailing Marketing and International Retailing Marketing manager in retail organization typically devote time and effortto analyzing the internal and external operating environment, in order that the body shop can be properly poitioned in the market place (McGoldrick, 1990; Harri and Walter, 1992; Alexander, 1996, pp. 24-6; Trim, 1999). Occaionally, they need to take the initiative by lobbying government and trade bodie a community iue urface and new challenge preent themelve. Thi mean that trategy formulation and implementation can be viewed a a ocial practice (Whittington, 2004, p. 64), and...
18 Pages(4500 words)Essay

Retailing

...to feign both the wider anatomy of the product channel and the stand of consumption in shaping retail transformation (Clarke, 1996). 1. Introduction By the midst of the twentieth century, consumers had an associatively restrained option of stores and stocks for their major periodical shopping spree. Most of the market-places were inclusive of a choice that encompassed the conventional super-markets, convenience stores, and a deteriorating number of small neighbourhood food shops. Following that, during the 1970s, however, an out-and-out bash took place in the new types of ...
21 Pages(5250 words)Essay

Retailing and Wholesaling MBA (Masters Level)

...and facts, and current situations and future opportunities (Rosenbloom, 1994). The decision-making process includes more than the decision-the actual choice or cut-off point per se. It is concerned with solving problems and applying decision criteria. In retailing, as a decision maker, he is concerned with marketing decisions that alter the scope and direction of the whole firm as well as those that pertain directly to marketing. For example, the relationship between the inputs of the marketing mix affect profitability, corporate image, and reputation, as well as market share, sales volume, and customer satisfaction. The total volume of wholesale trade...
8 Pages(2000 words)Essay

Retailing

...Retail Strategy of LuLu Hypermarket Retailing can be broadly defined as business strategy for expanding business through forging alliances with others so as to meet customers’ requirement and maintain one’s competitive advantage (Levy, Weitz & Pandit, 2008; Gilbert, 2003). The retail strategy therefore becomes critical element of the success of business, especially for hypermarket chains like LuLu. It is one of the largest hypermarkets of Doha, Qatar that has more than 90 stores across 18 countries with more than 435,000 shoppers per day (LuLu). It has been able to maintain its niche market position because of its retail strategy that is people centric....
2 Pages(500 words)Essay

Wholesaling/Retailing and Direct Marketing

...Multi-channel management in direct marketing retailing Traditionally, direct marketing retailers have used call centers and mail order as channels for marketing. Another channel for marketing that is commonly used is the internet. Direct marketing retailers now prefer using the internet because it has the potential to cut costs for the retailer. This does not mean, however, that direct marketing retailers have abandoned the use of call centers entirely. In this article, I look at the benefit of using various channels as opposed to using just one channel....
2 Pages(500 words)Article

Retailing and Direct Marketing

...Retail and Direct Marketing Retail and direct marketing is an activity that is a part of every business enterprise.This is the core principle in any business-oriented practice which facilitates the trade in goods and services. Retail marketing involves selling products and services from a fixed location like a shop where consumers directly access the product or service. It ensures that customers derive the maximum value from the buying process because there are higher levels of customer service and satisfaction. Direct marketing involves engaging the customer on a one on one basis without the use of media. It means...
2 Pages(500 words)Article

Retailing

...to the shopping experience although the retailer could do more with the displays and other equipment to provide a more engaging shopping experience to its consumers. 2. Retail strategy is a combination of the retail mix and the external environment. The chosen retailer had a department store particularly targeting towards its traditional as well as its well-informed consumers that are aware of the trends. With the ambience of the store, it was evident that the store was equally welcoming to any new and existing customers, thereby especially focusing their product mix at the traditional and well informed market segment. A key strength for the store was...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Retailing and Wholesaling - Marketing assignment for FREE!

Contact Us