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Accounting 2010 Writing - Assignment Example

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Exxon Mobil, the number one ranked company on the 2012 Fortune 500 list, is the company whose annual report for 2011 is what this paper will be about. I will assess how well the CEO of Exxon Mobil, Rex W. Tillerson, conveys his message in the letter to the shareholders…
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Accounting 2010 Writing Assignment
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Download file to see previous pages Then, I will evaluate the overall financial statements section and comment on the perception, readability, and usefulness. Lastly, I will explain what changes that I would make to improve the overall annual report for Exxon Mobil.
Rex W. Tillerson, Chairman and CEO, provides the shareholder in a very eloquent manner the information of the successes which ExxonMobil has accomplished over the past year by showing the growth compared to the year before. Furthermore, in the letter to the shareholders he goes on to explain how they plan to move ahead in the next five years to further grow their assets and equity to keep ExxonMobil atop their industry and ahead of their major competitors. And at the end of his letter to the shareholders he gives a rather formal yet enthusiastic pep talk to try and gain more investments into the company. Overall, he does a wonderful and eloquent job of conveying his message to the shareholders.
The use of graphs and charts within the 2011 Annual Report of ExxonMobil allows the company to represent the data they have collected over the past year. The data collected shows comparisons to the previous year’s business, industry averages, or even show a possible forecast of what they may need to produce to keep up with the ever increasing demand for cleaner, better forms of energy. Some of the charts are even located upon various photo spreads throughout the annual report as a way of highlighting various aspects of their business that is showing what is transpiring throughout the company not only physically (though production numbers), but financially, as well, throughout the globe. Also, some of these same charts and graphs show how they trying protect some of the same areas, environmentally and economically, where ExxonMobil is currently located throughout the world.
The impact of the charts and graphs, in my opinion, shows that even though ExxonMobil is trying to find ways to increase there financial position ...Download file to see next pagesRead More
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