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Paul Poiret revolutionized the approach to fashion illustration, not only by the introduction of the expensive technique of 'pochoir' but also by its new approach exemplified by the fashion plates published in 'Gazette du bon ton'. Wha - Essay Example

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He was deeply interested in the designing and construction of avant-garde clothing from an early age. “Dominating Paris couture from 1909 to…
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Paul Poiret revolutionized the approach to fashion illustration, not only by the introduction of the expensive technique of pochoir but also by its new approach exemplified by the fashion plates published in Gazette du bon ton. Wha
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Extract of sample "Paul Poiret revolutionized the approach to fashion illustration, not only by the introduction of the expensive technique of 'pochoir' but also by its new approach exemplified by the fashion plates published in 'Gazette du bon ton'. Wha"

Download file to see previous pages In 1911, he created a new line of fragrances, cosmetics, and decorative products for the home; the first designer to branch off into other areas related to fashion. Poiret’s technique of illustrating his fashion plates was by getting his artists to stencil or pochoir his designs. This he further developed into an Art Deco form in which fashion garments were showcased as a part of the elite lifestyle, beauty, accessories, interior decoration or nature surroundings.
New fashion magazines such as the Gazette du Bon Ton which was published between 1912 to 1914, and again between 1920 and 1925 were devoted to Art Deco. The magazine regularly featured Poiret’s designs, and had a wide reach among the public. “The exposure raised fashion illustration to an art form”, observes Cunningham (2003, p.216). After World War I, Poiret’s imaginative couture business had to be closed down because hs designs were no longer fashionable.
Thesis Statement: The purpose of this paper is to investigate Paul Poiret’s revolutionizing the approach to fashion illustration. The couturier’s innovative use of the expensive stencil technique known as pochoir, and its new method of Art Deco exemplified by the fashion plates published in Gazette du Bon Ton will be examined.
Paul Poiret was a well-known designer of the pre-World War I period, who created haute couture for the European upper classes and royalty. He replaced the constricting whalebone S-shaped corsets and multiple layers of underclothing of the previous era, with comfortable inner wear. “Poiret proferred the soft cache-corset, a precursor of the brassiere; a wide stiff belt took the place of tight lacings” (Yaeger 2007, p.121).
Around 1910 Paul Poiret introduced the ‘hobble skirt’ with an easy fit around the hips tapering down to an ankle-hugging bottom (Fig.1). This was the forerunner of the later- day ...Download file to see next pagesRead More
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