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IPad in India - Research Paper Example

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The size of India makes up an area of 32,87,2631 sq.km. India lays 8º4 and 37º6 north of the Equator. Asia, which is the continent in which India is located, is the largest continent in…
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IPad in India
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Download file to see previous pages ??s most advanced economies in terms of communication as the country can boost of the presence of some of the world’s largest communication companies.
The product use pattern in India is highly consolidated with global usage pattern. What this means is that the people of India adjust themselves to product patterns as it applies to other parts of the world where most products are manufactured.
Because of the influence that globalization has on product use pattern in India, consumers in most urban parts of India prefer sophisticated product features just as exists in manufacturing origins like America and Europe.
Retailing is a major source of employment for most people in India (Bultez et al., 2009). Because of this, there is several retail shops scattered all around the country. Most of these outlets are however filled with basic electronic and technology products such as computer parts and mobile devices.
Quite recently, the use of social media has come to dominant the medium of advertisement in India. There is also the use of sources like televisions, which has the highest patronage and reaches (Card, 2009). Billboards, radio advertisement, posters and newspaper advertisements are all popular.
This section of the paper has been dedicated to looking at India as a potential and viable market destination for iPad products. It has been established that globalization is fast catching up with the people in India and so they seem highly advanced with the use of technology tools including mobile devices like the iPad. Patrons in India would want to purchase the newest and latest releases on the international market, as and when they are launched. India believes in organized market and so deals less with middlemen.
The use of multiple forms of media has been identified to be the most effective way to reach out to a larger population of potential customers (Stern, and El-Ansari, 2002). This means that the electronic and press media will all be used.
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