Nobody downloaded yet

The future of e Marketing - Research Paper Example

Comments (0) Cite this document
While marketing has long been an essential aspect of the business environment, it wasn’t until the late 20th century that e-marketing emerged as a central area of reaching customers. Since the emergence of e-marketing the form of marketing has experienced rapid change. A great…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
The future of e Marketing
Read TextPreview

Extract of sample "The future of e Marketing"

Download file to see previous pages McCole (2012) argues that the current wave of marketing is directly intertwined with such social media through COBRA and eWOM models. Among the prominent ways that such marketing occurs in social media is through campaigns that give discounts or deals to individuals that follow the specific organization on the social networking platform, such as Facebook or Twitter. Among prominent element of such marketing is through mobile technology. In these situations individuals grant marketers their cell phone number, and the specific organization can then engage in texting campaigns. Finally, specifically tailored marketing is occurring through data analysis that is gained through individuals’ interactions on social media networks.
While social media marketing constitutes the current wave of e-marketing, this research recognizes that with the rapid pace of technological change current trends will soon change. As such, it’s crucially important for organizations to consider the potential future of e-marketing. One prominent mode of thought has considered the aspects of the current marketing system that are unsustainable. An example of this is the current pay-per-click system. Facebook currently implements an advertising model where marketers pay a set fee every time a consumer clicks on a specific link. These models have been challenged by increasing manipulation of the data results, leaving both marketers and hosting bodies unable to gather accurate results. With this recognitions one can rightly assume that the future of e-marketing will still greatly be intertwined with search portals, leaving search engine optimization a major element of future marketing efforts.
Another major consideration in terms of the future of electronic marketing is the current state of email marketing. Email marketing has long been a cornerstone element of marketing efforts. Spam efforts persist, but more ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The future of e Marketing Research Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
The future of e Marketing Research Paper Example | Topics and Well Written Essays - 750 words. Retrieved from
(The Future of E Marketing Research Paper Example | Topics and Well Written Essays - 750 Words)
The Future of E Marketing Research Paper Example | Topics and Well Written Essays - 750 Words.
“The Future of E Marketing Research Paper Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The future of e Marketing


...?E-Marketing Table of Contents Executive Summary 3 Introduction 4 E-Marketing vs. Traditional Communication 4 6 E-Marketing Communication tools for Amazon 6 Diffusion and Adoption Process of Amazon Kindle E-Reader 9 Conclusion 14 References 15 Bibliography 16 Executive Summary Marketing has always been a part of business in many different forms. Marketing is the central part of any business activity. Traditionally marketing was considered as the way by which peoples were convinced for taking up the deal. But since then there has been a drastic development in the concept of marketing. The methods of marketing have altered enormously for the betterment. It now offers more effective and efficient ways for communicating the messages... of the...
8 Pages(2000 words)Essay


...?E-Marketing The technological era, as the world may be referred to today, is the period where almost everything is found online, on the internet. The internet facilitates a medium for communication between all kinds of people, even business entities and consumers. Therefore, many business organizations have taken advantage of the cheap found resources on the internet in order to sell their products at half the price and reach out to a much larger consumer base, all over the world, by selling their products online. This kind of marketing, where products are bought and sold on the internet, or online, is known as e-marketing.1 Moreover, what makes...
12 Pages(3000 words)Essay


.... Companies need to develop their e-strategy to achieve their e-marketing objectives. It includes a revised marketing mix and a vast array of tactical tools. So in short we can say that E-marketing will continue to grow in future. Those companies will be winners who utilize it to its full advantage and overcome the minor weaknesses associated with it such as sloppy sites and services etc. the key objective of e-marketing is sell, serve, speak, save and sizzle. Literature Review E-Marketing E-marketing requires the same...
10 Pages(2500 words)Essay


...?E-marketing business plan 0 Introduction In order to boost its growth, the company aims at expanding the diversity of its products by launching a new brand come January 2012. Upon its launch, the brand will be exclusively operational in UK though there is a room for expansion of its active operation in Europe in future. In order to make a quick market coverage and reach the online, the company will use E-marketing as its main marketing strategy. 2.0 Executive summary The purpose of this E-marketing business plan is to outline the E-marketing objectives,...
8 Pages(2000 words)Essay

Marketing & Commerce, E-Marketing & E-Commerce

...Marketing & Commerce, E-Marketing & E-Commerce Recent years, our society has entered to the digital technological era and the era of Communication.The great layer of information and varieties of technology become available now. The development of Internet and WWW has changed the nature of business moving towards easy assess and faster services. The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce. In general, e-marketing theory refers to the sale, purchase, or exchange of...
2 Pages(500 words)Essay


...E-Marketing and Section # of Amazon is an e-commerce company that was the first and leading company to have successfully sold products through the internet. They have been in this business since a number of years and now they are endeavoring to enter a new market that sells products digitally over the internet. Usually, the company ships the items ordered but now they have decided to make them available through the internet only and not exactly ship some of their items. They have taken a slow and steady wins the race approach to enter the market because the idea is new and has a number of problems and restrictions attached to it. This essay is a critical...
11 Pages(2750 words)Essay

E-marketing interact with its customers and other stakeholders (Singh, Veron-Jackson & Cullinane, 2008). It provides them a new way to stay relevant to their customers. GM uses its blog to discuss its latest designs with its customers and the North American President also met a group of bloggers as he would meet journalists. GM is an excellent example of blogging to improve marketing communications and has different blogs including the Fastlane blog, FYI Blog, Cadillac Drivers blog, and GM tuner source. Each blog has a different audience. Blogs enable marketers to segment their customers and interact with them at a personalized level. The data collected from personalized interactions can be a valuable tool for...
8 Pages(2000 words)Essay

A full e-marketing report (including a plan for future activities) for The in thing

...), while the other strategic business unit is acting as a distributor to other retailers and specialty stores (Business to Business). Both the business units differentiate themselves from their competitors through a very efficient order delivery system. To augment this are feature of the business are services like: informing retailers about the most in demand toy brand, allowing them to make advance order with charging them, not even in the case of cancellation of booking. Both the business units are organized in a way that allows them to be nimble and flexible in this volatile and uncertain marketplace. This marketing plan is being developed to increase the company’s customer base through analyzing the current...
13 Pages(3250 words)Essay


...Insert Summary of Socio-Cultural Trends and Online Exchange One of the social and cultural trends that have impacted online exchange is the creation or existence of peer groups in social networks. Online social networks such as Facebook, Twitter and MySpace have entrants and users who are clustered together into a peer group. Moderators of these forums only have to read an individual’s profile to link him with other subscribers in the same online social networks. This has greatly impacted online exchange by encouraging market segmentation. For instance, a marketer will have to package his product to suit the youth, if he notices that the groups he is targeting in Facebook, Twitter or MySpace are college...
1 Pages(250 words)Research Paper

E-Marketing: E-payment

...E-Marketing: E-payment Executive Summary Electronic payment methods fall into three major categories, which are single to vendor payments, recurring customer to vendor payments, and automatic bank to vendor payments. From these categories, the proposal will recommend three online e-payment systems to Book Bunker; debit cards, Pay Pal, and electronic checks. Pay Pal is a convenient method for receiving payments from customers for purchases made online, as well as for the transfer of funds. Its advantages and disadvantages are given with the major advantage being its ease of use and low cost while arbitrary locking of accounts is the main disadvantage. Debit cards are...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic The future of e Marketing for FREE!

Contact Us