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Markting - Essay Example

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I have recently shopped for groceries online at efooddepot.com, where I ordered what I needed online and was delivered before the end of 48 hours after ordering…
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Markting
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Introduction Groceries are a must for any family; in fact, no family can survive without groceries. It is for thisreason that groceries occupy a large portion of the family monthly/annual expenses.
Part I
I have always preferred the traditional supermarket shopping where you just go pick what you want from the shelves. I have recently shopped for groceries online at efooddepot.com, where I ordered what I needed online and was delivered before the end of 48 hours after ordering. Online shopping is a very good idea as one only shops/orders the products he requires unlike the shelve shopping which can lead to impulse buying. Online shopping offers a chance for comparison of different products and their prices. Therefore, the consumer can make a well informed decision when purchasing the groceries. This mode of shopping is also convenient to the customer as it saves time as compared to shopping in a supermarket. The process is excellent as I was able to do the shopping at the comfort of my home and the delivery was on time. In terms of cognitive/affective dimension am willing to forfeit shelve shopping for online shopping. Online shopping is more informative to the customer than shelve shopping.
Part II
Supervalu is one of the leading grocery retailers in the US with more than 2000 retail outlets around the country. Having a wide retail outlet in the US Supervalu provides its customers and the citizens’ at large proximity to groceries in the country. The store offers several discounts to its customers including save a lot plan where the customer can save up to 40% on groceries. This has led to an increase of its customer base over the years. An elaborate customer care process at Supervalu will help in improving the shopping experience of its customers and help in attracting more customers.
Part III
Customer relations are very vital to any business. I believe improved customer care and proper information to the customers will help in attracting and retaining of customers. A business unit should always aim at maximum customer satisfaction at all time. This will ensure customer loyalty now and in the future. (Assael 1992)
Work cited
Assael, H. Consumer Behaviour and Marketing Action, 4th Edition, New York: Prentice Hall. 1992. Print. Read More
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