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Strategic Human Resource Search - Essay Example

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As a brand, the hotel is represented across the world by several hotels both in the upper class and middle class segments. Despite its luxurious nature and the rich history, the hotel has faced…
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Strategic Human Resource Search
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Download file to see previous pages Most advisors have felt that the hotel should revise the contracts of some of these hotels in order to keep up the reputation of the larger chain.
One of the greatest issues and challenges that faced the hotel chain was the sad reports that most of its chains were affected by bed-bugs (Brody 2011). Well, considering the nature of such reports and the impact it had on the organization, it can indeed be realized that the reputation of Marriot was indeed damaged by the reports which unfortunately were given much airplay and address by news agencies across the world. The reports which were mainly reported in 2010 and 2011 came through complaints on the internet where people reported being bitten by bedbugs after boarding in particular chains of the hotel. The issue became publicized to the extent that news agencies like CNN were able to address it in their casts. Sure enough, in the subject of food and hospitality, tidiness and proper care are simply indispensable (Enz 2010). In such a competitive environment where competitors can greatly gain from any tiny mistakes, the reputation of the organization holds everything. Marriot indeed lost a lot of potential customers and other strategic partners who felt the hotel was not doing enough to address the very fundamental issues.
Nevertheless, despite these challenges, the executives at Marriot have indeed tried to address the issues with a lot of concern by instituting several campaigns to build the seemingly shattered reputation of the organization. The challenge has been great but the Hotel has been forced to invest millions of dollars in the bid to improve its image. Much challenge was thrown to the human resources department in tackling the human resources aspect since most of the fault could be linked with lazy employees. On the same account, much research was conducted on the issue to find out ...Download file to see next pagesRead More
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