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Consultancy company - Essay Example

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It is owned by Sarah and Jones. The Small Medium Enterprise is based on the UK where it provides services to both local and international tourist. It is owned by both the husband and wife (Sarah and Jones) who manage it by employing a few…
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Download file to see previous pages The analyses are chosen because they will provide a clear picture of the business environment. They will also enable one to identify the regions that need to be changed for growth to be achieved. It is crucial to collect information about the tourism market, so as to know how to effect the planned changes. The information needed for the analysis can be collected by various means. These include use of questionnaires, conducting interviews and use of secondary data from various trade records and government offices. Use of PEST is chosen because it will enable the company assess the suitability of the external environment in terms of political, environmental, social and technological factors. This will influence the suitability for expansion of the business.
SWOT analysis will enable the identification of strengths and weakness; whereby, the company can amplify its strengths and minimise its weaknesses. Porters five model will enable the company to come with ways to curb competition. Philip (2004) provides a clear and coherent illustration of the five forces. Valentine (2001) is utilised since it provides a resource based approach into SWOT analysis. Roy (2009) illustrates the current trends in tourism which might help Squire Limited in decision making. A graph showing the inbound visits to the UK has also been utilised (Janine, 2011).
The tourism industry has experienced immense growth owing to the current government support and emerging trends. On the current trends, the proportion of tourists to the UK has been slightly increasing over the past year (Roy, 2009). Inbound visitors are expected to increase in 2012 due to the Olympics and Paralympics. Britain is also hosting the Queen’s Diamond Jubilee ceremony. The inbound visitors’ spending has also been on an upward trend. This means that the business will benefit enormously with the current growth in the industry.
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