Public Relations Issues - Essay Example

Understandably, the various media channels have identifying characteristics. First, the message has to be appropriate. Next, the media channels have to be meaningful. 3rd, media channels have to be memorable. 4th, media channels have to be understandable. 5th, media channels have to be believable (164). The components of how audiences receive the messages and process them are very recognizable. First, the audiences receive messages in various forms. Next, the basic data is transmitted to the audiences in its original state or form.

3rd, the message is often filtered by journalists, editors, bloggers, and other persons; the message remains intact when received by the intended person. 4th, the audience retains the incoming messages and validates them to be either valid. 5th, the audience believes, accepts, and implements the message received. 5th, the majority of the audiences change their behavior in response to the incoming messages (165). Based on Figure 7.1 on page 166, there are five public relations perspective variables in Chapter 7 that refers to communication or transmittal of the plan in paragraph form; the same variables are essential to the professionals in communication.

First, the communicator must focus on community relations. Next, the communicator should focus on media relations. 3rd, the communicator should focus on consultant relations. 4th the communicator should focus on investor communications tor communication. Lastly, all persons must equally give enough time on employee and management communication. The topic is very important because complying with the tenets of the media story gatherers (166). Based on the above discussion, each person has his or her own interpretations when an incoming message is received.

Media display can make or break a person. The components are necessary parts that will increase the clarity of the media message. The characteristics are important in terms of ensuring the original message is received in its unadulterated period. The public relations perspective variables must be incorporated to ensure smooth transition and delivery of the message to the intended users without changing the original message.