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Shangri-La thus can look to set forth in the new market of Vietnam with all positivity by undertaking Greenfield Venture Strategy along with differentiation.
Shangri-La Resorts and Hotels is a Hong Kong based luxury hotel group. It is not only Asia Pacific’s but also one of the world’s premium hotel management and ownership companies. The hotels and resorts under this group are globally renowned for its service and serenity. They have at present 69 resorts and hotels globally in areas such as Asia Pacific, the Middle East and North America, comprising of rooms inventory of more than 30,000. They are also on a growth spree globally with hotel being developed in various places of the world like United Kingdom, India, and Mainland China among others1.
This report is intended towards the senior management of Shangri-La who are planning to expand its global operations in Vietnam. The report will analyze the feasibility of Vietnam as a probable location of global expansion. The report will also look into the existing market scenarios of Vietnam along with its hotel industry and economy to provide an idea regarding the feasibility of this proposed expansion. The aims and objectives of expansion in Vietnam is to strengthen their stranglehold in the Asia Pacific region as Vietnam is one of the few countries in which they are yet to set their foothold.
Shangri-La Hotels and Resorts have become a recognized and admired brand globally especially in the Asia Pacific region by undertaking strategies such as global expansion and offering their legendary services to the consumers.
Shangri-La in recent years is predominantly following a rapid expansion strategy. Their strategies included expansion in high-wage economic regions like North America and Europe, expansion in China taking into consideration the scenario related to poaching of staffs and increase in
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Introduction The development of globalization in markets worldwide has allowed businesses to achieve a high growth within a relatively short period of time. However, the decrease of time in the expansion of business activities, as a consequence of globalization, has been followed by the increase of relevant risk (Vellani 2007, 134).
Along with the management skills, managers should possess some degree of technical skills (i.e. help wait on tables, occasional food preparation etc in the chosen case study) to manage employees and their problems in an effective manner (Basic Skills for Project Managers).
Implementing a performance management system is essential because without such a system the management cannot determine organizational goals. There are different aspects to performance management such as performance planning, monitoring, reviewing performance, and appraising individual performance.
After researching on the product market, the entrepreneur then goes on to establish the business enterprise. However,the strategies used in running the business determine its success and survival in the market.This is dependent on the management theory used by the business.
In order to effectively control the project, it is of great importance that the project managers must clearly identify the risks before starting the project and outline their responses against the various risks identified so that an effective and efficient strategy can be developed to meet the uncertainties related with the project.
Basic definitions of management and organization structure are discussed in this paper. Initially management was considered as an art of directing and controlling people. But now it is considered a science of using expertise of personnel to its maximum potential.
The role of a manager is to properly oversee the assigned tasks of management. He is the person who decides what course of action will be adopted in the wake of managing tasks. He is responsible for delegating work
anizing, selecting and involvement of the best qualified staffing and the ability to lead people, each organization has chances to achieve the best outcomes as for the itself as for the stakeholders involved. Proper management ensure setting of such activities as planning and