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In fact, the creative thinking and analytical reasoning would assist in producing and offering cool goods and services to uncool masses. Southgate (2003) did not collect any quantitative data rather used qualitative methodology and provided an in-depth theoretical insight over aforementioned concepts.
The research would like to argue that the increase in competition among business entities has also compelled the strategic planners to formulate new procedures, implement new marketing techniques and create new products to entice maximum customers in the marketplace. Nevertheless, the firms today have greater emphasis on value proposition, brand recognition and equity, product differentiation, innovation, positioning, social networking and cool hunting. Southgate (2003) and (Gurrieri, 2009) elaborated on a relatively new terminology ‘cool’ that refers to supreme or premium quality, which enhances the credibility, authenticity, durability and status of a particular product. The proponents continued that the ‘cool’ tempts potential customers and triggers their purchase responses. In my words, ‘cool’ becomes a symbol of excellence for uncool masses, which later adopt or imitate the idea initially endorsed by the cool people. In lay man’s term, a cool could be an extra ordinary person who generates or endorses a unique, distinctive or innovated idea, which is mimicked by masses normally considered as the followers rather thinkers. Southgate (2003) also discussed ‘cool hunting and cool hunters’ in detail to provide readers an insight over aforementioned terminologies and how they relate to contemporary marketing. As far as ‘cool hunting’ is concerned, the researcher would agree with the fact that it has become extremely popular as many large scale domestic and multinational companies with extensive resources as they have inclination to
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This marketing campaign is aimed at drawing the attention of the consumers everywhere buses subway terminals, sidewalks and billboards to find PMP in the outdoor portion of the campaign. These advertisements will be made available in major markets. It is proposed that large billboard may be located on one of the busiest corners in major cities so that people may only have to look up to be attracted.
ness, marketing becomes highly complex mainly due to the changing external environment that cuts across geographical borders and customers coming from diverse background. Thus, various external and internal issues become pertinent elements that influence the marketing potential
I often receive a lot of emails and I treat them as junk mail or spam. Usually, I do not want to open unsolicited emails. However, with the internet boom, I think viral marketing is becoming an effective marketing communication tool. The incentive
Following is discussed about the method from different perspectives:
Direct marketing methods may well gain the response of a potential customer if dealt rightly (Clow and baack, 2012). Email marketing goes flat most of times due to spamming while mobile marketing and event
The distributorship must collect different types of information from individual customers. These include information about if they know the products and brands, how they relate to her products and brands, their views on
It also handles the challenges that face the company, especially when the company is associated with negative publicity, which could influence negatively on its operations.
Internal stakeholders affected by this occurrence include shareholders, employees, and the management
te that the company has proven itself worth by producing products that possess high end technology incorporate elegant hardware and software features which have since served as a competitive edge over its competitors (Younghee, Won-Moo & Minsung, 2012).
The recent past has seen
The owners of the organization and the managers have to make a decision on the dilemma about whether to internalize the TV show and the competition, which involves issues of funding. Marketers and employees also
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