Every business house is competing with its rivals to grab the top echelon in its respective industry. Competition occurs both at the national as well as the international level. One Touch Direct aims to…
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The call centre industry faces competition not only from the national companies but also from the overseas market. Maggie Klene, the founder of “The Call centre School Founding partner” in an interview stated that the main competitors of the domestic call center in US are the call centers based in nations like India which has emerged as an attractive outsourcing destination due to its low operating cost in the form of low wages (The Great Voice Company, “ An interview with the call center School Founding Partner, Maggie Klene”).
One Touch Direct provides business solutions like call center operations, marketing, cross sales, retention, technical support and data entry services to its customers (One Touch Direct. “Our Services”). Its customers include firms which outsource their business processes like customer care services to third party vendors. In order to attain sustainable competitive advantage in the context of both regional as well as local players, One Touch Direct must focus on providing quality service to its clients.
Macro economic factors are considered to be one of the most important factors that affect the business prospects of a firm. One Touch Direct is based in the United States of America and is engaged in providing services to French, Spanish and English speaking people (One Touch Direct. “About Us”). The economy of the United States is considered to be the most powerful economy of the world. Its per capita GDP is about $ 46,400. The nation is known to have favourable labour policies as compared to its counterparts in Europe and Asia. The nation has a GDP of about $14.26 trillion in the year 2009. Services constitute the bulk of its GDP having 76.9 percent share, this is closely followed by industries with 21.9 percent and finally agriculture which contributes about 1.2 percent to the nation’s GDP (CIA, “The World Factbook- North America: United States”).
United States of America has a large mobile
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The current study analyses Deloitte Touche Tohmatsu Limited, a group of multinational organizations that provide a variety of accounting services such as audit, consulting, financial advisory, risk management and tax services to its clients all over the world.
However, over the period of time, Apple has evolved and successfully transformed itself into an electronic manufacturing firm offering laptops, MP3 Players, Smartphones, tablets, TV devices, monitors and other electronics items. Apple has now become a brand name to reckon with and has successfully developed and launched products like IPOD, Iphone and IPad which are generating billions of revenue for the firm every year.
These external facts, both opportunities and threats are independent from the organization as they are outside the control of the company. The opportunities refer to the favorable factors in the external environment that can be advantageous to the firm, while the threats are unfavorable conditions of the environment that may cause harm to the company if not avoided.
Its primary markets include Japan, Europe, Asia, and North America. The company uses on-site as well as hands-on experience or what is commonly referred in the company as genchi genbutsu philosophies. The automotive industry has increasingly become competitive as several vehicle manufacturers enter the market; the industry has also faced several other challenges including the economic and financial conditions that have virtually affected all industries in the global market.
The company began marketing both the business professional and the general consumer. The market for the general strengthened with feature additions including inbuilt cameras, memory expansion options and Wi-Fi capabilities when the 8000 series came into the market.
Though the industry is very big, this means that it is not business as usual not only for the upcoming restaurants but also for well-established restaurants like McDonald’s corporat6ion. This is because competition is very high and consumer patterns are really shifting due to healthy food concerns as well as due to the economic recession in the country.
The first important thing Sports Gear Incorporated must do is identify its customers.
According to McDonald and Christopher (2003) direct marketing can be defined as: "marketing of products without using intermediaries". In order to organize direct marketing campaign Sports Gear Incorporated should gather information about its potential clients around UK.