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The tourism sector in Australia has contributed substantially to the creation of job opportunities, increased export earnings and catalysed the process of regional development. In this regard, special emphasis is given to bring forth the comparison between the Gold Coast Tourism and the Sunshine Coast Tourism.
The Gold Coast in Australia is a very diverse and interesting city which offers a number of surprises to its visitors. It has 10.5 million people visiting this place every year. It has families, couples, business delegates, and solo travellers visiting the place all round the year. The city offers different kinds of experiences and packages to different people in accordance to their budgets. The Gold Coast is said to have the maximum number of venues each of which is extremely popular among the countries of the southern hemisphere (Very Gold Coast, 2010).
The sunshine Coast on the other hand is a more peaceful and calm tourist destinations in Australia. It is characterised by the unique combination of both country and coast. It is considered to be the perfect place for unwinding and relaxing. This place is also famous for offering the best cuisine, adventure and action. The cost is specifically famous for being picturesque round the year. The temperature remains moderate all around the year which makes it the dream holiday destination in the country (Sunshine Coast, n.d.).
Customer satisfaction is the most important aspect on which the entire tourism industry thrives. Many tourist spots have been competing with each other with a view to maximise and maintain high visitor satisfaction. Hence companies are stressing more on understanding and studying the factors which are responsible for influencing customer satisfaction. Recently a number of studies were conducted to assess the performance of the tourism industry in Australia. It was found that customer satisfaction in case of non tourism services and products increased along with
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