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This had been Dell’s main value proposition. This had been the reason why Dell had experienced so much success over fierce and well settled rivals such as IBM and Compaq.
With Dell, customers can customize their own computer systems, and there is no minimum order that needs to be placed for that. Every personal computer can be fully customized based on memory size, processor speed, screen size, battery type, and so on. This gives the customer a great deal of flexibility in choosing his/her computer and does not need to settle only for what the company offers.
This, indirectly, also has another major benefit to the customer. The Just in Time (JIT) and Supply Chain Management (SCM) systems used by the company help it to achieve extremely low lead times and low costs. As there are no intermediaries between the manufacturer and customer, Dell can easily charge a lower price to the customer. These benefits result in great customer satisfaction and are the main reasons why customers choose Dell over its
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They are paired with primary reinforcers. During infancy humans depend on the support of their parents for their needs. Anything that we see, hear, touch, taste, and smell during reinforcement has the potential of becoming a new reinforcer. Alcohol and tobacco is a reinforcer that is created through association of peer approval, anxiety reduction, and other reinforcers.
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What is perhaps surprising about Gates is that he was a college dropout. He is famous like other college dropouts such as Steve Jobs and Mark Zuckerberg for becoming billionaires after dropping out of college. What these
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