We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Critical Book Review: Crossing the Chasm - Essay Example

Comments (0)
Moore in his book Crossing the Chasm discusses in relative detail marketing concepts that businesses that sell high-tech products will find handy. The book was first published in 1999 by HarperCollins Publishers in New York with a revised edition hitting the market…
Download full paper
Critical Book Review: Crossing the Chasm
Read TextPreview

Extract of sample
Critical Book Review: Crossing the Chasm

Download file to see previous pages... If the author’s credentials are anything to go by, then one must surely get a lot of value in Crossing the Chasm.
Moore holds a bachelor’s degree from Stanford University and a doctorate from the University of Washington. He received his first degree in American Literature in 1967 and went further to get the doctorate degree in English Literature in 1974. Some of the books Moore has authored include The Gorilla Game published in 1998, Dealing with Darwin published in 2005, and Living on the Fault Line published in 2002.
In Crossing the Chasm, Moore explores and expands the diffusion of innovations model and the significant effects it has had on businesses that deal with high-tech products Linowes, nd). The Author notes that it many technologies are often introduced into the market with great enthusiasm only to fail due to poor adoption. He therefore notes that the establishment of successful businesses depends a lot on the strategies that entrepreneurs adopt and how they bridge gaps that come their way.
Noting the numerous problems that marketers of high-tech products experience, Moore sets a stage to tackle head on some of these problems. He presents several insights into the challenges that face growing software organizations and provides solutions to some of these problems. The author defines a market in a not-so-traditional way and presents a few of its unique characteristics. Of the high tech market he states, “part of what defines a high-tech market is the tendency of its members to reference each other when making buying decisions” (Moore, 1999).
Moore notes that the business plan used in marketing high technology models should be developed in a way that all the groups in the adoption lifecycle are well considered. He stresses, based on the smooth bell (adoption lifecycle) curve, that marketers should move with time to win one group of users after the other, and that they should use each group that has been “arrested” as a reference ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Critical Book Review
Using the organization of McDonalds’, a famous and well-known fast-food chain as a pattern, Ritzer was able to show how the unending search for inefficiency has turned people into robots that simply follow trends, as well as the reduction or even the removal of creativity in the process.
4 Pages(1000 words)Essay
Critical Book Review
The book revolves around Bernice, a welfare mother and a domestic violence survivor, and her journey as she struggles to free herself from the bondage of battering, welfare, and poverty. Raphael has successfully managed to link Bernice’s experiences with that of women to draw conclusions that overdependence on public assistance and domestic violence are linked.
4 Pages(1000 words)Essay
Critical review for a Book chapter
However, several food and drink tourism activities can motivate and attract the global visitors along with the students to experience the events. From the perspective of students, these activities can help them to acquire effective knowledge and skills. Tourists love to visit several popular cities around the globe in order to taste the authenticity of local food and experience several attractive events and festivals.
6 Pages(1500 words)Essay
Critical Book Review
There have been a number of investigations in this area done both scientifically and using both religious and some philosophical arguments in order to prove that the human soul is able to transcend the flesh and therefore continue to exist in different forms, times and space although there have also been a number of skeptics whose work has concentrated on discrediting those who claim to have the supernatural ability to contact with the spirits.
6 Pages(1500 words)Essay
Critical Book Review
West addresses issues such as violence against women, racism and sexism. The fact that west is an ordained United Methodist minister, and an African American women, gives her unique insight into the African American experience from a women's perspective.
3 Pages(750 words)Essay
Critical Book Review on saint Augustine - confessions
In his growing years Cicero’s dialogue “Hortensius” not only impressed the young Augustine but it greatly influenced him. Therefore, he went for further studies to Carthage to study rhetoric. As fate would have it, Augustine left the
5 Pages(1250 words)Essay
Critical Book Review
But since man now lives in a world where food is readily available and obtainable, the tendency to store fat has exploded: producing human beings dangerously overweight
3 Pages(750 words)Essay
Critical reflection / book review about Chinese philosophy
There are lots of similarities between Confucius and himself: like Confucius, he was born in the Shantung province; and, also like Confucius, Mencius
2 Pages(500 words)Essay
Critical Book Review
This is of sociological value because discriminatory treatments that women encounter are derogatory. Other significant aspects that the author raises in this book include the effect of unreasonable partners in relations (Raphael, 2000). The psychological aspect of the
4 Pages(1000 words)Essay
Critical Book Review
CIDAs effectiveness is measured in relation to internal structures, but governmental support of this policy often lags beyond the UK and Norway. There are many international and commercial factors influencing security
7 Pages(1750 words)Essay
Let us find you another Essay on topic Critical Book Review: Crossing the Chasm for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us