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Taking into consideration the facts, stated above this article seeks to discuss the business environment and will focus more on environmental analysis and its importance to every business organization.
Several experts and scholars have come up with various definitions of environmental analysis. Environmental analysis, according to Marketing Intelligence (nd), involves studying the organization’s environment with an aim of pinpointing the environmental factors that impact the operations of the organization significantly.
While some scholars prefer to divide the business environment into three major categories (operating, internal, and general environment), most experts prefer to categorize the business environment into two; the internal and external environments. Environmental factors may work for or against the business and hence they must be accorded due consideration if the business must remain in business according to Armstrong (1996).
There have been developed quite a number of business environmental analysis techniques by several different scholars and organizations. Some of these techniques include PESTLE, SWOT, MOST, CATWOE, Five Whys, De Bono 6Hat, MoSCoW, and VPEC-T among others. However, the most common techniques commonly used include SWOT analysis and PESTLE analysis.
During a SWOT analysis, the strengths, weaknesses, opportunities and threats of the organization are considered according to Hill and Westbrook (1997). The strengths of the organization include its competitive advantages, while its weaknesses are those aspects that it needs to improve on. Opportunities are those openings that the organization has for potential growth while the threats are those obstacles that it faces.
A PESTLE analysis on the other hand involves the consideration of political, economic, sociological, technological, legal and environmental factors that impact the organization’s performance (Marketing Intelligence, nd). The
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On the other hand, the internal environment has a bearing on the way an organisation operates. Against this background, this environmental analysis seeks to explore some of the external as well as the internal factors that affect the operations of Tesco using PESTEL analysis, Porter’s Five Forces model analysis as well as Porter’s value chain analysis.
General Motors Corporation started its operations on 16th September 1908 and the NEW GM Company started its operations on 10th July 2009 (GM, 2010). The aim of creating GM China together with its partner company is to become the best automotive group in China (GMChina).
Not only that, it also tries to maintain its focus on certain segments that other car manufacturing companies can hardly beat until this moment. It also tries to achieve overall cost leadership in order to absolutely cater customers who are sensitive to price and cutting-edge technology.
The Company was founded in 1894 by Milton S. Hershey and is among the oldest United States’ chocolate companies. Since its inception, it has grown in leaps and bounds with revenues of about $ 6 billion and nearly 14,000 employees across the world in 2012 (The Hershey’s Company, 2012).
What is more, it is also acknowledged for its hardware products for instance iPod, iPad, and iPhones. In the present day, Apple Inc. is amongst the biggest global firms that has esteemed technology. Earlier than attaining its present global rank, the company has taken a long time described by appropriate planning and management.
In order to come to a clearer and more understanding objective on this, the following questions must be addressed:
ARAMARK is an "international corporation involved in the business of providing institutional services, including food and uniform service, to clients including hospitals, schools, businesses, and sports facilities." (Wikipedia, 2006).
These factors/environment would have to be analyzed and a business plan laid out for the next 5-10 years. The factors that might influence the business model of the University of Phoenix could be the Remote environment, Industry environment and Operating environment.
This is a new field of accounting such that its focus is on how to measure the amount of investment the company has to put up in order to measure and communicate the costs from the company's use of raw materials and resources such as land, water, air and others.
Internet offers a variety of entertainment that is provided by the hotels such showing sports; hence reducing the number of clients.
The government should come up with policies that regulate the kind of information used for advertisement, and the
Entrepreneurship is highly encouraged and these entrepreneurial businesses most of which are run by families and are seen to develop to become multinational companies with government support (Mo & Brady, 2010).
Its free market system is not controlled by monopolies or
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