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Economics - Term Paper Example

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It involves the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to…
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Economics Term paper
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Economics

Download file to see previous pages... In various means, advertising and customer researchers continuously encounter the test of making images that depict respondents to marketing-related stimuli, this represents as a data for purposes of analysis. This data will incarcerate the fundamental nature of significant utilization practices; that will be communicated to research findings for interested audiences; or play a role in executing the pictorial components of marketing stratagem (Morris, 1997).
Generic advertising was the common methodology used in enticing consumers to purchase a product or avail a certain service. This method captures the public attention in an instant, but this will not sustain if the advertisement is boring and dry. The generic approach is very important in preparing advertising messages that concentrates on the customer benefits that apply to all brands in a product category, as opposed to benefits that are unique to specific brands.
Rather than being generic, companies and advertising agencies are finding effective means and faster communication of messages to the direct consumers. In the new millennium, the internet-based technology has played a key role in expanding a wide array of consumers in a small span of time worldwide.
The potential of the World Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However, a critical examination of its commercial development has received little attention (Ricciuti, 1995).
In this fast-paced environment, technology was always an important tool in spreading the good news and to easily communicate with direct customers. The development of internet-based technologies opened endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software (Culnan, 1999).
When we make a whole new set of variables available to the marketer, the ...Download file to see next pagesRead More
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