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Michael’ brand. The company primarily focused on quality and had lucrative refund policy. It opted for international expansion in the seventh decade of the 20th century. Today, the company has almost 900 stores in more than 40 countries across the globe and is listed in the London Stock Exchange as it forms the integral part of the FTSE 100 (Marks and Spencer, n.d.).
The Marks and Spencer initiated five year long planning in the January of 2007 to address the environmental and social issues. The company named it ‘Plan A’. It was so because the company wanted to make it stake holders believe that there is no such second plan. The plan primarily focuses upon five themes namely waste management, fair partnership, health of the employees, change in climate and sustainable raw materials (BBC, 2007).
The primary ‘Plan A’ that was drawn in the year of 2007 aimed to make the company carbon neutral by the year of 2012. Also, Plan A said that the retail chain would not send any waste for filling the land and would use sustainable sourcing by the end of 2012. The second phase of Plan A was drawn in the year of 2010. The second phase predominantly aimed to make Marks and Spencer; the most sustainable retail chain by the end of 2015. Also, it expects that the company would have 3 million customers who could be getting involved within the periphery of Plan A by 2020 (Marks and Spencer, n.d.).
The core business of the Marks and Spencer has been that of womenswear, menswear, lingerie, food and home. The total revenue of Marks and Spencer for the financial year of 2008 – 2009 and 2007 – 2008 has been almost same, the first one exceeding the later by £ 40 million. But the profitability of the company has taken a major hit in the year of 2008- 2009. According to the latest annual report of Marks and Spencer, it can be observed that the profit in the financial year of 2008 – 2009 has been £ 506.8 million while the same was £ 821
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A lookout for prior to zeroing down upon a company are two aspects define the degree of responsibility that a company complies to while operating its business and their crucial nature often drives these companies to reach out any measures for accomplishing them.
However, the firm faced significant challenges throughout the 80s due to many factors like poor show of its own brand in the Canadian operations as opposed to its other local brands viz., Peoples/D’Alliard’s, failure to reach profitable customers in France, and the need to refurbish stores across UK for greater customer satisfaction.
M&S has over 21 million people visiting their stores every week. They are the leading sellers of women’s wear and lingerie in the UK with 700 stores operative in UK. M&S is an expanding business internationally and has started its operations in many countries of the world with around 390 stores in Europe, Middle East and Asia.
The future holds buoyant rise in profits through food sales and fall in profits due to an expected decline in womenswear sales. M&S is currently known more through its food side of the business which explains why more focus should be laid on clothing area.
It has been facing survival crisis amidst intense competition (Mellahi, Jackson and Sparks, 2002). In addition they have not been spending on marketing. Its competitors include the traditional rivals such as John Lewis and Next, and in addition very recently Primark, with its low-cost clothing has changed the face of British High Streets (Ruddick, 2012a).
Sales decline was 4.8 % in 2000.
The tools and frameworks applied to marketing in the UK do not differ to those used to market products in other countries. Identifying these issues and assessing their effect on strategy provides the basis for the M&S to analyse the causes of sales decrease and possibility to develop a new strategic plan in order to obtain a strong market position.
Everybody knows that retail is one of the most competitive economics sector. Shops, marketplaces, boutiques, super- and hypermarkets offer us great choice of different goods. That's why if any company has been taking the top positions for almost 10 years, - it is considered as a great success.
There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants . The wider environment is also ever changing, and the marketer needs to compensate for changes in culture, politics, economics and technology.
According to section 1 of this Act, a trademark is a sign which is capable of distinguishing the goods or services of a firm from other firms. Section 3 disallows the registration of a trademark if it lacks any distinctive character. This section also refuses the registration of a trademark if it deceives the public.
It has been used in a variety of forms and in different languages and media. (Greg, pg.220) Many writers use quote to represent the repetition of someone elses statement or thoughts. Quotes are also punctuation marks used in
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