Nobody downloaded yet

Marketing Communications - Essay Example

Comments (0) Cite this document
Summary
In the contemporary environment of competitive business, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Marketing Communications
Read TextPreview

Extract of sample
"Marketing Communications"

Download file to see previous pages The inter-dependence of the various elements within the system has vast potential to establish a market that is sustainable as well as mutually satisfying. Indeed, as per the video (persuaders), one of the major challenges of modern integrated marketing is anticipating the changing requirements of the people and using effective advertising to connect emotionally with the people.
Kotler has defined IMC as the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent and compelling messages about the organization and its products (Kotler, 2009). Even though the customer base is increasing, it is becoming difficult not only to attract more customers but also to retain them. So, one need to add something ‘more’ on the existing products to make it more attractive without compromising much on the price. In fact, the more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing.
Baker and Hart have asserted that ‘putting people into marketing is essential for many reasons’ and not the least being that all businesses fundamentally cater to the needs of the people (Baker & Hart, 2007). Advertisements and media play a very crucial role in the strategy planning and are often used to define company’s position vis-à-vis the market strategy for non market factors. A well defined market strategy is the key to success in any new market. The various media in the region are important tool to popularize the company and help establish its brand among the masses.
Analysis and identification of the changing trends of the customer requirements are important ingredients to gain leverage against their rivals. Understanding of consumer psychology, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Communications Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Marketing Communications Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1564260-marketing-communications
(Marketing Communications Essay Example | Topics and Well Written Essays - 750 Words)
Marketing Communications Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1564260-marketing-communications.
“Marketing Communications Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1564260-marketing-communications.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Communications
... to the case of using the painted billboard. Advertising is a very important issue in any business and for this reason it should be done in the best way possible. In some cases it is advisable for a firm to invest more in advertising when it is recognized that the returns that will come as a result of this advertising are high. References Bird, Steve (2004), Marketing Communications. Juta and Company Limited.... ? Advertising In any business the issue of advertising always comes into focus when it comes to examining just how the target market will be reached or made aware of the products or services that are on offer. In order for this to be realized there has to be a rigorous campaign strategy that will see to it that the...
2 Pages(500 words)Essay
Marketing Communications
...? Marketing Communications Table of Contents Communications Opportunity Analysis 3 Application of Theories to Practice 3 Traditional Parameter Mix 4 Supplier Initiated Marketing Communication 5 Multiple communication Objectives 5 The Communication Strategy 6 Creative Ideas 6 Media Strategy 7 Below the line Communications 9 Direct and Digital 10 Campaign Evaluation 10 Reference 12 Bibliography 12 Communications Opportunity Analysis The two major objectives of communication are “to be understood and to be believed” (Taillard, 2001, p.1). Both of these acts are of equal...
11 Pages(2750 words)Assignment
Marketing communications
...Marketing Communications Introduction Marketing and promoting products have existed since times immemorial with the early marketers broadcasted theirmessages on the streets to sell livestock. Since then these concepts have taken a complete radical change with current marketers aim to broadcast their message to the mass market. Generally speaking marketing communications includes all the activities that are related to promoting a product in order to sell it. In our daily life we interact with so many different marketing gimmicks that our mind absorbs only a few. TV, Radio, Newspaper,...
12 Pages(3000 words)Essay
MARKETING COMMUNICATIONS: International Marketing Communications
...billion plus population. The company retails under four types of outlets which are designed to meet the needs of different socio-economic class of the societies in the various countries: hypermarkets; supermarkets; hard discounts; and convenience stores. We would be looking into the marketing strategies and communication techniques that must be used while entering into the Indian market (www.carrefour.com). (176) Recommendations and justification concerning standardisation/ localization of approach to marketing Emerging markets are crucial in the era of globalization and can be defined as the new area with high income and where the demand for the...
6 Pages(1500 words)Essay
MARKETING COMMUNICATIONS
...CORE SECTION- MARKETING COMMUNICATIONS PORTFOLIO To- Marketing Manager McDonalds Restaurant Ltd From- Assistant Manager McDonalds Restaurant Ltd Subject- Marketing Communications Portfolio Date – 6/05/2009 1) EVALUATION OF THE CURRENT USE OF MARKETING COMMUNICATIONS TO REACH END USERS Marketing Communications is a management process through which an organisation enters into a dialogue with its various audiences. To accomplish this, the organisation develops, presents and evaluates a series of messages to identified stakeholder groups. The objective of the process is to (re) position the...
24 Pages(6000 words)Essay
Marketing Communications
...of communication through commercials. The main concept was to grab attention by using creativity in advertisements, such as humour or entertainment. By the 1980s, the concept of advertising reached almost every business with the understanding that the formula would help others to beat their competition while communicating specific messages to consumers (Fox, 31). These changes showed that throughout time, advertising for businesses determined the success or failure of the company and also mattered with what was done in the corporation. The concept of advertising that formed through the history of marketing has currently reached new formulas and expectations that lead to a business’s...
14 Pages(3500 words)Essay
Marketing communications
...Running Head: Marketing Communications Marketing Communications Marketing Communications Marketing communications play an effective role in influencing buying patterns of consumers. Without effective communications, marketing strategies fail to deliver the required results from the consumer end. The major issue faced by many marketers nowadays is that men aged between 30 to 50 years have a key role in buying household products. Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and these consumers are perhaps underserviced and overlooked according to many experts. So now... there is a...
10 Pages(2500 words)Essay
MARKETING COMMUNICATIONS
...Running Head: MARKETING COMMUNICATIONS Inserts His/Her Inserts Grade Inserts MARKETING COMMUNICATIONS Question 1 a) The concept of Marketing Communications pertains to the media which is related and utilized to commune in the product market. It refers to the "promotion" element of the practically applied 4 Ps of the "Marketing Mix" which includes product, price, promotion, and place. All those practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship,...
6 Pages(1500 words)Essay
Marketing Communications
...Marketing Communication of the of the No. Contents Contents 2 Introduction 4 Background of the Companies 4 Product 5 Product Features 5 Audi A4 5 BMW 320i 5 Points of Parity 5 Points of Difference 5 Brand 6 Positioning 6 Message to the Customers 6 Strategy of Campaign 7 Marketing Communication Campaign 8 Campaign Objectives 8 Pre-launch Activities 8 Good and Bad Attempts of the Campaign 8 Audience Reaction 8 Marketing Campaigns 9 Social Engine Marketing 9 Online Advertisement 9 Social Media 10 Analysis of Marketing Communication 11 Best Company for Executing Campaigns 12 Best Company for Branding and...
9 Pages(2250 words)Assignment
Marketing communications
...MARKETING COMMUNICATIONS By: + Table of contents Executive Summary 3 Introduction 4 Literature Review 4 Smartphone market environment review: 6 Company strategies......................................................................................................,...................7 Target audience 8 Media selection 9 Brand Positioning Recommendations…………………………………………..……………………………………10 Summary……………………………………………………….…………………………..…….13 Executive summary The rate at which people in UK are acquiring and using Smartphones was analyzed in comparison to Apple’s current state. Again, the power of Integrated Marketing Communications was analysed. The problem this report seeks to solve is Apple’s seemingly dominance in the market... in...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing Communications for FREE!
Contact Us