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Trial and error design is also a new tool in this case to check the user adaptability into a certain new product before getting it into the market in a fully fledged style. Normally the outcome is a perfectly designed product that gets appreciation from the users & consumers.
The whole concept of mass customisation is that the users customise these products in their own ways. However; it is evident from this approach that if the user is not interested in the customisation of the certain product, then there is no need of customising it and pursuing through it. This essay will explain the relationship between the mass customisation strategies and the personalisation techniques which make up the basis for a customer to analyse the products in their own style and then help the companies make decisions regarding the empowerments and the use of technology.
This actually empowers the customers to choose among different products by looking through them and feeling them in a way themselves, and making a selection through this process that leads to a successful product development in the market. This in turn influences the customers’ thinking patterns in terms of the product selection and then the right kind of product / item is chosen which brings along greater satisfaction and greater amount of self-motivation for the customers. And, also this way the customer take charge of what they are using by selection process.
Personalisation concept was not implemented when it was first proposed almost thirty years back; however it is being applied now after so many years after the advent of IT and internet. Since the companies are using the internet more and more for their betterment and empowering the customers to make partial decisions on their behalves.
Personalisation has recently become totally a part of ebusiness, as this concept indicates many things that the theorists and the practitioners would love to know about in
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Changes in marketing are now based on global representations that are taking place outside of normal activities. The marketing is based on associations with not only basic needs for brick and mortar businesses but have expanded to technology and the use of the Internet for marketing.
From the research it can be concluded that Sony is trying to position PlayStation as an all round entertainment experience and is trying to attract teens, early adaptors and movie buffs. Their promotional strategy is the main branding strength and addressing the recent security glitches is of prime importance to save that brand image.
on of the most important underlying themes related to rapid technological advancements as well as the effects of globalization. The widespread diffusion of the internet technology as well as high speed networking and communication technology devices in various parts of the world have led to the process of speedy diffusion of the process of globalization.
Word of Mouth 30 VIII. Viral Marketing in Czech Republic 38 IX. Conclusions 43 X. Bibliography 45 Abstract Viral marketing is defined as any technique that persuades people to communicate a marketing material or message to other people, generating the possibility of exponential increase in the exposure and effect of the message.
E-marketing refers to the concept of selling the products online or making the customers aware of the products and services of a company using internet technologies. E-marketing is the sum of online activities which a company takes in order to find, attract, win, and retaining customers (Otlacan 2005).
Evaluate the extent to which a sustainable and green approach to marketing can add positively to the bottom line in an age of consumer confusion and possible indifference. In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention.
In their daily lives people use words like Net and Web very commonly and sometimes they use them interchangeably. However, there is clearly a difference between both of these terms. In this scenario, the Net is the restaurant, on the other hand the Web can be considered as a most popular dish on the menu (Gil, 2013).
Customers and suppliers are important stakeholders. “Stakeholders are those individual or groups who depend on the organisation to fulfill their own goals and on whom, in turn, the organisation depends” (JSW: 2005:179). Creating shareholders wealth
The contributions of e-marketing strategies and organizations in developing and stabilizing many businesses is obvious with the development in the marketing concepts as well as recent researches which are not proving that co-branding,
However, the continuous growth of the internet tools and techniques has made business sector more competitive than ever before. Since, with the internet every corporation in the
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