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Electronic marketing about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation - Essay Example

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The main idea behind is that the most of the users are able to input their own ideas into it so that the product manufacturers and the…
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Electronic marketing essay about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation
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Electronic marketing about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation

Download file to see previous pages... Trial and error design is also a new tool in this case to check the user adaptability into a certain new product before getting it into the market in a fully fledged style. Normally the outcome is a perfectly designed product that gets appreciation from the users & consumers.
The whole concept of mass customisation is that the users customise these products in their own ways. However; it is evident from this approach that if the user is not interested in the customisation of the certain product, then there is no need of customising it and pursuing through it. This essay will explain the relationship between the mass customisation strategies and the personalisation techniques which make up the basis for a customer to analyse the products in their own style and then help the companies make decisions regarding the empowerments and the use of technology.
This actually empowers the customers to choose among different products by looking through them and feeling them in a way themselves, and making a selection through this process that leads to a successful product development in the market. This in turn influences the customers’ thinking patterns in terms of the product selection and then the right kind of product / item is chosen which brings along greater satisfaction and greater amount of self-motivation for the customers. And, also this way the customer take charge of what they are using by selection process.
Personalisation concept was not implemented when it was first proposed almost thirty years back; however it is being applied now after so many years after the advent of IT and internet. Since the companies are using the internet more and more for their betterment and empowering the customers to make partial decisions on their behalves.
Personalisation has recently become totally a part of ebusiness, as this concept indicates many things that the theorists and the practitioners would love to know about in ...Download file to see next pagesRead More
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