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is more applicable in case of the multinational corporations as; such companies have to take into account wide range of factors to operate successfully.
The mobile hand - set manufacturing giant, Nokia is a Finland based company. The company has undisputed market penetration in the arena of mobile hand – set with wide range of products. The company ratifies itself as the consumer led company and focuses upon consumer involvement with technology and communications all across the globe. In order to remain flexible and achieve sustainable all round development, Nokia has primarily focused upon major shifts in the undertaken strategies of the company. It has expanded its product categories beyond mobile hand – set and ventured into wide range of products as well as services. The company has also increasingly focused on tie – ups with major cellular service providers all across the globe. The company longs to build valued relationships with the customers through beautiful devices and excellent services.
Nokia, the leader of the market in the arena of the mobile hand set manufacturing is actively involved in to strategical shifts in to other diversified arenas. The company is of the view that it is the diversification and the expansion that holds key to the success in the modern business scenario. Some of the prominent alternatives that Nokia has been focusing upon include the following:
Acquisition of Loudeye, gate5 and Twango – Basically the mobile hand set manufacturer, Nokia has been on the acquisition spree to share music among its users. For the purpose, the company acquired the most valued rival of Apple iTunes, Loudeye. Also, Nokia purchased the software manufacturing giant, gate5 and Twango, the media sharing website.
Nokia Maps – Nokia Maps have been the other hugely successful concept brought forward by Nokia. The users of the Nokia Maps enabled hand - sets can choose nearby interesting locations on their screens. Many of the service providers of
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Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit for functions such as traditional telephonic service, ISDN, access of broadband, mobile radio, wireless Local Area Network and satellite receivers.
This paper presents brief report on the management strategy of Nokia Company and gives detailed analysis of both the internal as well as external environments. In order to to identify the opportunities along with the threats prevailing in the environment, various business analysis tools such as SWOT, PESTEL, Porter’s Five Force analysis etc will be included in the paper.
As the report declares Nokia has integrated its mobile devices with services like maps, music, email, apps and many more. Nokia started in the year 1865. It was initially established as a paper company. The company made its foray in mobile business in the 1980s. Between the year 1965 and 1967 the company established itself as a “major industrial force”.
Reward schemes by corporate organisations play a critical role in enhancing performance. They entice the stakeholders to work harder and develop positive attitudes towards the organisation. Reward schemes have a long-term goal of raising the number of visiting tourists by improving productivity and performance.
Secondly Nokia’s HR training strategies, small teams operation and line manager roles are discussed with respect to innovation and creativity and how Nokia fosters creativity in its employees’ daily job routine.
events particularly at Nokia’s industry, there is a strong emphasis found in this speech about how the other companies successfully created major innovations and possibilities. Having a remarkable basis on this, the entire speech tries to convince the crowd of the need to
When Nokia moves into Morocco, they’re corporate will shift a little, the new management structure for Morocco will be the best as they will need people that are more knowledgeable in Moroccan market.
The team will be divided into
t an appropriate price, in the right place and with good promotional efforts.’ Marketing Mix’ is the perfect combination of all those communities in correct proportion as required for gaining the market position (Cho and Moon, 2000, pp. 36-40). According to Philip Kotler
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