One cannot group this industry under a single heading in the standard industrial classification. Unlike any other industry product is not the defining characteristic in case of tourism industry rather purchasers known…
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is internationally acclaimed says “Tourism comprises the activities of persons travelling to and staying places outside their usual environment for not more than one consecutive year for leisure, business and other purposes” (House of Commons, 23 June 2000). Tourism industry is one of the most important industries for the economy of any country. Huge number of job opportunities has been created by this industry in almost every part in the world. This paper focuses on the tourism industry in Hong Kong and a special tourism operation in the region. Hong Kong Disney land has been chosen as the special tourism operation. The paper include an in depth service marketing analysis which include analysis of 7’Ps of service marketing. It is needless to say that this analysis has been done in the context of Hong Kong Disney land.
Like any other economy tourism industry is also an important pillar of Hong Kong economy. Almost 3.4 percent country’s GDP is contributed by this industry. More than 190,000 people are employed in tourism industry of Hong Kong and this is almost 5.6 percent of country’s total employment. But recent global financial turmoil has greatly affected the industry. It has been found that tourist arrivals in the first half of the last year were down by almost 3.4 percent. Still there were approximately 8.3 million tourist arrivals in the mainland of Hong Kong in the first six months of 2009. There are 158 hotels with more than 57588 rooms in Hong Kong. Number of total hotel room has increased by 9.5% from previous year. It is quite expected that Hong Kong government would promote tourism industry as it is a major contributor to the country’s GDP. There is tourism commission that was set up in 1999 with purpose of providing leadership and policy support to tourism development in the region. Main objective of this commission is to promote and establish Hong Kong as a premier destination to the business and leisure visitors. There is Hong Kong
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A case in point is the one followed by ______________ (name of your school). The reason, as has been emphasized in this course’s entire discourse on the subject during the term so far, is that communication will enable students to navigate the real world more effectively by enhancing their capability to interact, market themselves, express ideas, compete, persuade and a host of other capabilities that would allow them to be able to seize opportunities and excel in whatever field or endeavor they would be engaged in.
Operating as the largest coffeehouse on this planet, Starbucks was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker in 1971. Responses from four respondents, which are a part of the Starbuck’s target market, have helped to formulate the analysis and discussions.
PepsiCo is one of the world’s largest food and beverage companies with revenues averaging more than $35 billion as per the statistics available in 2006. It employs approximately 168,000 people worldwide, and its products are sold in more than 200 countries (PepsiCo unveils new organizational structure, 2007).
It was a give-and-take relationship; a contractual binding where employer pays the employee for his efforts and services. As such, the relationship was put in black and white and established on hard core legalities. There were rules and regulations laid down clearly for each of structure (rules and procedures), substance (job aspects, rewards, career, machinery, agreements, etc.), operations (process and style) and parties to contract (managers, employees, representatives, etc.) in the employer-employee relationship (Armstrong 2009:262).
According to the essay, growth of the restaurant industry is increasing. The industry has been involved in development of economy, being one of the largest contributors in providing jobs, that helps to generate tax revenues. As the eating habits of the consumer are changing, the business is required to conduct research of the customer preferences.
If the City of Worcester is to emerge as a tourism pull centre, a focal point in the larger domestic and international tourism trade to and in the United Kingdom, it is contingent upon it to formulate an appropriate marketing plan.
This report will identify the core components of tourism marketing, focusing on branding, the creation of equity, and destination management.
These initiatives are based on the assumption that in the long-term, tourism will contribute to economic diversification while reducing the dependency on export of conventional raw materials. However, tourism in Third World countries has been