We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

MBA SUBJECT corporate strategy exam .plz find the on KPN surviving the crisis in the telecommunication industry and answer the following question - Case Study Example

Comments (0)
These are the market penetration, market development, product development and diversification. Market penetration is a strategy chosen by the company when it wants to increase its market…
Download full paper
MBA SUBJECT corporate strategy exam case study .plz find the case study on KPN surviving the crisis in the telecommunication industry and answer the following question
Read TextPreview

Extract of sample
MBA SUBJECT corporate strategy exam .plz find the on KPN surviving the crisis in the telecommunication industry and answer the following question

Download file to see previous pages... Diversification strategy is a completely different strategic option as the company would usually diversify its products, competencies into completely different regions. There is high risk in this strategy but the returns are also high as well.
In relation to the KPN case study, it is observed that the company had chosen to use product development and market development as their new strategic option. KPN chose the aforementioned two strategic options for many reasons. Firstly, the company wanted to focus on their core competencies and dispose of their non-core assets. Secondly, the external factors of change such as privatization, deregulation, technological developments and growth in mobile communications compelled the company to diversify its activities in different markets using new products.
In response to the aforementioned changes, the company first chose the product development strategy by developing new products in the area of mobile and internet for its existing customers such as private individuals, small business and big corporations who were on the verge of changing in terms of expansion with the need of new technologies in telecommunications. The advantage of using this strategy was that KPN now had a clear direction on which it could focus and gain market share by introducing better technology for retention of its customers. As the market grew, the company took its product development strategy in the global arena which turned its strategy into the market development strategic option. The reason for doing so was that many corporations big and small were now playing on the global field with requirements such as just in time deliveries, enterprise resource planning systems and fast telecommunications. The advantage of using market development strategic option was that the company now had broad base of customers in different countries rather than just relying on its ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Siemens Case Study. Exam
One such case was one that signed between Enel and Siemens, where Siemens looked forward to gaining an unfair advantage over other bidders in the quest to be the sole supplier of natural gas turbines to the said company. This shows the extent to which corruption in Siemens has progressed considering that this is only a case that occurred most recently affecting the firm while the rest occurred earlier in the 1990s and some in the beginning of the new millennium.
8 Pages(2000 words)Case Study
Corporate Finance Case Study
The company has two major divisions-the Elevators and Escalators division, as well as ALSO (Google Finance 2009). The company's product range includes escalators and elevators and moving walkways for use in offices, commercial properties, cruise ships, train and subway stations, airports, and other public and government buildings (Yahoo Finance 2009).
10 Pages(2500 words)Case Study
Tourism Industry Case Study
Numbers of European companies are in the market, offering great tourism and shipping services. This paper deals with TUI, the largest and leading Tourism Company in Europe. The paper is divided into four parts. The first part describes the background and current information about TUI.
26 Pages(6500 words)Case Study
Operations Strategy Case Study
Software and hardware addition allowed Apple products to be additional "versatile," reliable, and better in performance (Apple Announces Corporate Reorganization 1996). Rapidly changing industry dynamics dictated Apple's competitive strategy. In essence, the intended strategy did not develop into the "realized" strategy.
20 Pages(5000 words)Case Study
Shipping Industry Case Study
The process involves investment by a bank as the initial buyer, then registration with the national commission for exchange. Registration includes detailing the business model of the organisation, as well as its history, economic performance, and other relevant information.
9 Pages(2250 words)Case Study
Corporate law Case Study
However, this does not apply if the proceeds derived from the fresh issue are used by the company in making a redemption or purchase of its own shares in addition to a payment made out of its capital. The provisions of the Companies Act 20063 which relate to the reduction of a company's share capital apply as if the CRR were paid up share capital of the company.
10 Pages(2500 words)Case Study
According to Dignam & Lowry (2006, p.87), corporate governance is a multi-faceted concept, but which primarily deals with accountability of certain individuals in an organization by instituting
7 Pages(1750 words)Case Study
Answer case study questions
Four regional IT centers are required to be established with one highly qualified Project Director and two separate teams of IT professional. One of these teams is required to design,
1 Pages(250 words)Case Study
Answer Case Study Question
If the company realizes that it can maintain its purposes, then it can adopt the idea of going global. The company should also consider its financial capabilities before going global. This ensures that the company has enough capital for start up in other
2 Pages(500 words)Assignment
Strategy management case study
Mr. Sammy Darwazah of Amman, Jordan and a pharmaceutical founded Hikma in the year 1978. However, the pharmaceutical company later expanded beyond because Jordan had a small market in terms of its population (Haloub &
1 Pages(250 words)Case Study
Let us find you another Case Study on topic MBA SUBJECT corporate strategy exam case study .plz find the case study on KPN surviving the crisis in the telecommunication industry and answer the following question for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us