Nobody downloaded yet

The Marketing Mix: Promotion Strategies case 4 mkt 501 - Essay Example

Comments (0) Cite this document
Summary
The company has been able to build a strong brand perception and also a strong brand image. This paper aims at recommending a few marketing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
The Marketing Mix: Promotion Strategies case 4 mkt 501
Read TextPreview

Extract of sample
"The Marketing Mix: Promotion Strategies case 4 mkt 501"

Download file to see previous pages e company needs to firstly consider if the company’s aim is to increase the awareness of a new product, increase sales, or if the company wishes to increase the brand awareness and the product differentiation.
Here we aim at finding the right marketing mix for Southern Comfort and aim at developing marketing strategies for the company keeping in mind a few of the most essential elements of the business which include, the target markets, product, place and prices.
Target Market: The current target market for the company is people between the age of 21 and 29 years. The company can utilize a younger approach to reach out to these groups of people and similar to the style of marketing that the company already adopts, Southern Comfort can use the online medium to reach out to the younger generation and use new media marketing techniques. Techniques like the following will prove to be very helpful:
Video Marketing: This is one of latest new media marketing processes and it is a series of digital media files which normally include both audio and videos and these are normally provided for downloads (Ratcliffe & Mack, 2007). However the downloading in the case of pod cast is different from the normal downloads and this mainly done via web syndication. This is a part of the video marketing itself. The use of ‘YouTube’ and other similar sites has become a major mode of achieving newer customers. Southern Comfort can use this mode to provide new advertisements and gain subscribers through YouTube. Using this set of people that they gain from YouTube can be directed to the website and this can be converted into sales which in turn mean revenues for the company (Kotler and Keller, 2006).
Social Networking: Another mode of new media marketing which has seen a high level of growth is the Social Networking. Social networking is one of the most recent and high used form of marketing and advertising for most companies. This can prove to be very beneficial for the company. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Marketing Mix: Promotion Strategies case 4 mkt 501 Essay”, n.d.)
The Marketing Mix: Promotion Strategies case 4 mkt 501 Essay. Retrieved from https://studentshare.org/miscellaneous/1559992-the-marketing-mix-promotion-strategies-case-4-mkt-501
(The Marketing Mix: Promotion Strategies Case 4 Mkt 501 Essay)
The Marketing Mix: Promotion Strategies Case 4 Mkt 501 Essay. https://studentshare.org/miscellaneous/1559992-the-marketing-mix-promotion-strategies-case-4-mkt-501.
“The Marketing Mix: Promotion Strategies Case 4 Mkt 501 Essay”, n.d. https://studentshare.org/miscellaneous/1559992-the-marketing-mix-promotion-strategies-case-4-mkt-501.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
MGT 501 MoD 4 Case Leaders
...of their micromanagers (Chambers, 2005). It is important for Stern to understand the reasons why George is behaving the way he is. It could be that George is under a lot of pressure (and rightly so as he is the CEO) or that the company culture promotes such tight control of employees. In either case, knowing the reason will enable Stern to figure out strategies to appropriately respond to the situation at hand. Considering that George lacks trust in Stern, she must find out ways to foster trust by doing things that George is particular about. Running away from the things that George asks for (for instance, the right font size etc.) will do no good. Taking personal responsibility and...
5 Pages(1250 words)Essay
MKT Unit 4 Individual Project
...?Marketing Analysis of the Table of Contents Introduction 3 Objectives & Mission ment 3 Target Market 4 Competition 5 Product/Service Features 5 Core Strategy 6 Marketing Mix 8 Communication Mix 9 Pricing Strategy 11 Distribution Channel Strategy 11 Customer Relationship Management 12 Conclusion 12 References 14 Introduction Internet currency platform is an online transaction payment system which facilitates purchasing and selling of online currencies in digitalized formats (Nicholas & Kelly, 2000).The sole purpose of these kinds of websites would be to enable fast exchange and transfer...
10 Pages(2500 words)Research Paper
Strategic Marketing Promotion Strategies
...and eventually it stagnates and dies out. It is due to this that marketers in all companies aim their marketing strategies to keep their products in the growth stage. Implications of the Product Life Cycle Stages of the Product Life Cycle 1. Products have a limited life 2. The sales of the products pass through different stages , each stage having different challenges, opportunities and problems 3. Profits vary in all these stages 4. Products require different marketing , financial , manufacturing ,purchasing and human resource strategies in each stage of their life Cycle 1. Introduction 2. Growth 3. Maturity 4. And...
3 Pages(750 words)Essay
The Marketing Mix Promotion Strategies
...Full topic and Section # of Promotional Strategies Adidas is a company stemmingfrom Germany and has been a forerunner in the athletics and footwear industry for quite a while (pun not intended). Taking the rung of the ladder, just behind the giant Reebok, it has continuously taken steps to match its rival and on occasions even out do the standards and impressions set up by Nike. Adidas has been trying hard to sustain its image and brand equity by launching a series of successful promotional campaigns that have helped them expand their business locally and abroad. The business expansion for Adidas came in a giant leap when they acquired Reebok International in 2006. This strategic plan...
2 Pages(500 words)Case Study
Promotion Strategies
...annual sales total in 2006 was $6,464 million (Elcompanies, 2007). The company recently launched its first online-campaign ad to introduce its newest anti-aging product called Advanced Night Repair Concentrate. The company debut its online strategy after realizing that this is the most emerging trend in the marketing field. In the particular segment the company operates which is personal care products, online sales increased by 60% from 2005 to 2006 with a total of $1.6 billion online sales during 2006 (Plunckett Research). The company incorporated a pull strategy within its electronic advertising campaign of Advanced Night Repair Concentrate. A pull strategy involves...
4 Pages(1000 words)Essay
The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501
...lower cost of distribution, and high efficiency. In the case of Procter and Gamble the company currently adopts the Administered form of Vertical Marketing System. This simply means that the channel members are channel members have a high level of inter – organisational management in an informal manner and the members are independent. Here there is an agreement to adopt a uniform accounting policy and the promotional activities as well (P&G). In most cases there is one channel which tends to dominate and hence becomes a channel leader. P&G and the new Distribution Channels: P&G’s move into the ecommerce stores is one of the best steps that the company has taken. In the...
3 Pages(750 words)Essay
The Marketing Mix: Promotion
...The Marketing Mix: Coca-Cola Blak The purpose of this paper is to provide a critical analysis of the introduction of the marketing strategy as employed by Coca-Cola for the launch of Coca-Cola Blak in the U.S. Market. The format that this paper will utilize is to first identify a little information about the product in question, then analyze what strategy was employed by the soft drinks giant followed by a discussion of how the promotions strategy could have been improved. Coca-Cola Blak was a coffee flavored soft drink that took essences of coffee and infused that with traditional Coca-Cola. It has been...
2 Pages(500 words)Essay
The Marketing Mix Marketing Communications Analysis (Promotion)
...26th March The Marketing MixMarketing Communications Analysis Promotion Axe deodorant is a major product that is manufactured by Unilever, a British-Dutch multinational company targeting male consumers. Having being launched in 1999, Axe deodorant did not initially emulate adequate promotion strategies. However, in 2005 the Unilever initiated Axe Land campaign that was followed by Axe Voodoo (Virginia Sole-S 11). In order to attract new consumers and retain the loyalty of the existing customers, the company recently launched a promotion campaign referred to as call me campaign. The section below discusses major...
1 Pages(250 words)Assignment
Barriers to marketing communication/marketing mix/promotion mix
...-payment must give coverage to this payment of taxes. Then the company must call a meeting with the board to clarify the matter and ensure such mistake will not happen in future. Last but not the least, Starbucks, UK must ensure such event will not take place in the future. It must work on the crisis management plan to put in practice in case the company faces any such similar situation in the future. The company must keep in mind that once tarnished it takes time, consistency, good work and trust to rebuild the reputation; the quicker the remedy is put in place the sooner the company can recover its reputation. 2. What is promotion mix? How would you differentiate between...
10 Pages(2500 words)Assignment
MKT 501 MoD 2 Case Assign
...media. Apple and MatsSoft actively use social media platforms, so as to promote their brands. Differences of Apple and MatsSoft The differences in branding efforts of these companies emerge in the form of their positioning strategies. Apple positions itself as a youthful brand, whereas MatsSoft positions itself as a competent and sincere one. In addition to that, the communication method is also different, despite exhibiting same preferences over the communication platforms (Cialdini, 2001). For example, MatsSoft uses bold illustrations and creates stories to communicate with the target customers, whereas Apple focuses more on television advertisements and publicity through PR...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic The Marketing Mix: Promotion Strategies case 4 mkt 501 for FREE!
Contact Us