We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Marketing Mix: Promotion Strategies case 4 mkt 501 - Essay Example

Comments (0) Cite this document
Summary to essay on topic "The Marketing Mix: Promotion Strategies case 4 mkt 501"
The company has been able to build a strong brand perception and also a strong brand image. This paper aims at recommending a few marketing…
Download full paper
Polish This Essay
The Marketing Mix: Promotion Strategies case 4 mkt 501
Read TextPreview

Extract of essay "The Marketing Mix: Promotion Strategies case 4 mkt 501"

Download file "The Marketing Mix: Promotion Strategies case 4 mkt 501" to see previous pages... e company needs to firstly consider if the company’s aim is to increase the awareness of a new product, increase sales, or if the company wishes to increase the brand awareness and the product differentiation.
Here we aim at finding the right marketing mix for Southern Comfort and aim at developing marketing strategies for the company keeping in mind a few of the most essential elements of the business which include,
Let us write or edit the essay on your topic "The Marketing Mix: Promotion Strategies case 4 mkt 501" with a personal 20% discount.. Try it now
the target markets, product, place and prices.
Target Market: The current target market for the company is people between the age of 21 and 29 years. The company can utilize a younger approach to reach out to these groups of people and similar to the style of marketing that the company already adopts, Southern Comfort can use the online medium to reach out to the younger generation and use new media marketing techniques. Techniques like the following will prove to be very helpful:
Video Marketing: This is one of latest new media marketing processes and it is a series of digital media files which normally include both audio and videos and these are normally provided for downloads (Ratcliffe & Mack, 2007). However the downloading in the case of pod cast is different from the normal downloads and this mainly done via web syndication. This is a part of the video marketing itself. The use of ‘YouTube’ and other similar sites has become a major mode of achieving newer customers. Southern Comfort can use this mode to provide new advertisements and gain subscribers through YouTube. Using this set of people that they gain from YouTube can be directed to the website and this can be converted into sales which in turn mean revenues for the company (Kotler and Keller, 2006).
Social Networking: Another mode of new media marketing which has seen a high level of growth is the Social Networking. Social networking is one of the most recent and high used form of marketing and advertising for most companies. This can prove to be very beneficial for the company. ...Download file "The Marketing Mix: Promotion Strategies case 4 mkt 501" to see next pagesRead More
Cite this document "The Marketing Mix: Promotion Strategies case 4 mkt 501"
  • APA
  • MLA
  • CHICAGO
(“The Marketing Mix: Promotion Strategies case 4 mkt 501 Essay”, n.d.)
The Marketing Mix: Promotion Strategies case 4 mkt 501 Essay. Retrieved from https://studentshare.org/miscellaneous/1559992-the-marketing-mix-promotion-strategies-case-4-mkt-501
(The Marketing Mix: Promotion Strategies Case 4 Mkt 501 Essay)
The Marketing Mix: Promotion Strategies Case 4 Mkt 501 Essay. https://studentshare.org/miscellaneous/1559992-the-marketing-mix-promotion-strategies-case-4-mkt-501.
“The Marketing Mix: Promotion Strategies Case 4 Mkt 501 Essay”, n.d. https://studentshare.org/miscellaneous/1559992-the-marketing-mix-promotion-strategies-case-4-mkt-501.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "The Marketing Mix: Promotion Strategies case 4 mkt 501"
Marketing Mix Strategies of Nike and Reebok in India
This essay examines the elements of the two marketing mix and probes the difference between the marketing mixes of Reebok and Nike. It brings us to the “Place” factor of the marketing mix as a physical and virtual channel from which customers want to make the purchases of a product. The major difference between the two marketing mixes here was the entry of these two companies
4 Pages(1000 words)Essay
Marketing mix
As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995).
6 Pages(1500 words)Essay
MGT 501 MoD 4 Case Leaders
This is because of George’s tight supervision on Shelly due to disproportionate use of micromanagement. Such a leadership style is not apt for someone holding an experienced position of Marketing Director. In fact, such a management style is often used on the factory floor or at lower levels of organizational hierarchy (Davenport, 2010).
5 Pages(1250 words)Essay
Strategic Marketing Promotion Strategies
A pull strategy is one that requires high spending on advertising and consumer promotion and is aimed at building consumer demand for a product. If the strategy is successful the consumers will ask the retailers for the product, the retailers will ask the distributors and wholesalers and they will ask the company for it.
3 Pages(750 words)Essay
The Marketing Mix Promotion Strategies
Adidas has been trying hard to sustain its image and brand equity by launching a series of successful promotional campaigns that have helped them expand their business locally and abroad. The business expansion for Adidas came in a giant leap when they acquired Reebok International in 2006.
2 Pages(500 words)Case Study
The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501
Before moving into the distribution channels and the whether or not the company will be successful with the newer channels, it is essential to get a brief overview of the company and the current channels
3 Pages(750 words)Essay
The Marketing Mix: Promotion
uct in question, then analyze what strategy was employed by the soft drinks giant followed by a discussion of how the promotions strategy could have been improved. Coca-Cola Blak was a coffee flavored soft drink that took essences of coffee and infused that with traditional
2 Pages(500 words)Essay
Distribution strategies within the marketing mix
Agents and brokers can be very helpful in international expansion of a company. However, they do not take ownership of the product and hence marketing activities are to be taken care of by the firm itself. Some companies may be
1 Pages(250 words)Essay
Retail marketing Critical path analysis/Gantt chart
and freezes during system overload and therefore is thinking of phasing out the defective product and serving their customers with a new product with enhanced capabilities after conducting an Ansoff matrix analysis. The BCG and the SWOT analysis all point at a lot odd for the
2 Pages(500 words)Essay
MKT 501 MoD 2 Case Assign
Apple uses its brand to compete across several sectors of the market place (Holmquist, 2012). The company focuses on offering various kinds of consumer electronic goods. Some of the key products of the
5 Pages(1250 words)Essay
Let us find you another Essay on topic The Marketing Mix: Promotion Strategies case 4 mkt 501 for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us