We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501 - Essay Example

Comments (0) Cite this document
Summary to essay on topic "The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501"
The numerous channels of distribution that are available to the companies across the world are now also a method of brand extensions for several companies. This paper aims at understanding and analysing whether one of the world’s biggest companies, i.e. Procter and Gamble will…
Download full paper
GRAB THE BEST PAPER
The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501
Read TextPreview

Extract of essay "The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501"

Download file "The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501" to see previous pages... Procter and Gamble is one of the largest companies across the world and it claims to touch the lives of millions of people across the world almost four billion times a day. The company provides for the basic essentials of people across the world and manufactures various products like toiletries like soaps,
Let us write or edit the essay on your topic "The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501" with a personal 20% discount.. Try it now
toothpastes, toothbrushes, clothes washing powder, razors and the cartridges, Baby care products, and many other products (P&G). These form the basic requirements of people across the world and are used on a daily basis.
Procter and Gamble currently uses an Administered Vertical Marketing System (VMS). A Vertical Marketing System is described as a marketing channel that coordinated by a single channel member. Here all the activities are managed to ensure lower cost of distribution, and high efficiency. In the case of Procter and Gamble the company currently adopts the Administered form of Vertical Marketing System. This simply means that the channel members are channel members have a high level of inter – organisational management in an informal manner and the members are independent. Here there is an agreement to adopt a uniform accounting policy and the promotional activities as well (P&G). In most cases there is one channel which tends to dominate and hence becomes a channel leader.
P&G’s move into the ecommerce stores is one of the best steps that the company has taken. In the current world, where the customers are dependent on the Internet for almost all of the daily work, for a retailer not to move into the online presence could be referred to as an invitation for its own demise. It has been noted that in the current time there are three main types of shoppers, a) those who prefer to shop at retail outlets, b) those that prefer to shop online, and c) those who prefer to shop both online as well as from the retail outlets (Mininni).
It has been noted that there has been a constant rise in the use of the internet as a mode of ...Download file "The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501" to see next pagesRead More
Cite this document "The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501"
  • APA
  • MLA
  • CHICAGO
(“The Marketing Mix: Distribution (Place) Strategies case 3 marketing Essay”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1559990-the-marketing-mix-distribution-place-strategies-case-3-marketing-501
(The Marketing Mix: Distribution (Place) Strategies Case 3 Marketing Essay)
https://studentshare.org/miscellaneous/1559990-the-marketing-mix-distribution-place-strategies-case-3-marketing-501.
“The Marketing Mix: Distribution (Place) Strategies Case 3 Marketing Essay”, n.d. https://studentshare.org/miscellaneous/1559990-the-marketing-mix-distribution-place-strategies-case-3-marketing-501.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501"
Marketing Mix
Marketing mix Name: Instructor: Subject: Date of submission: Introduction The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits.
8 Pages(2000 words)Essay
The Marketing Mix: Distribution Channels (Place)
The distribution channels of a company are part of the place marketing mix variable. Companies can use different channel options. Three channel options are direct marketing, sales forces, and vertical marketing systems. Two products that require different distribution plans are automobile and canned foods.
3 Pages(750 words)Essay
Marketing mix
As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995).
6 Pages(1500 words)Essay
3 marketing strategies
There are three major and distinct types of marketing strategies which can be followed by a new brand to launch in a market already dominated by other brands. The market challenging strategy is that where the new
2 Pages(500 words)Essay
The Marketing Mix: Distribution (Place) Strategies slp 03
The company does not adopt any wholesalers, brokers or agents and all the distribution is by the company directly. Wal Mart sells its products through the distribution channel
2 Pages(500 words)Essay
The Marketing Mix: Promotion Strategies case 4 mkt 501
A successful marketing strategy is one where the company is able to achieve the objectives in a cost effective and cost efficient manner. Hence the best marketing strategy for
3 Pages(750 words)Essay
The Marketing Mix: Distribution Channels (Place)
The projected price is just $80,000 for the kit with engine and avionics. Although is technically a motorcycle, The SwitchBlade is a vehicle that
4 Pages(1000 words)Essay
Analysis highlighting the relationship of marketing theory to marketing practice
Its importance is being recognized by Governments, educational institutions and associations, with Governments taking initiative to help creative entrepreneurs with their
12 Pages(3000 words)Essay
Distribution strategies within the marketing mix
Agents and brokers can be very helpful in international expansion of a company. However, they do not take ownership of the product and hence marketing activities are to be taken care of by the firm itself. Some companies may be
1 Pages(250 words)Essay
Marketing distribution management#3
Personal selling employs oral power to persuade and help customers to use Microsoft services and goods. It may entail retail selling, business to business selling or telemarketing. Public relations aim at creating a favorable environment and image of
1 Pages(250 words)Essay
Let us find you another Essay on topic The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501 for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us