Toulmin analysis - Assignment Example

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Claim: The company Smile Brite claims that their teeth whitener is dentist approved, effective against red wine, coffee and cola stains, and lets the user’s confidence shine through their smile. The home treatment kit is more convenient as compared to costly, and time…
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Toulmin analysis
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Toulmin Analysis In this paper, a Toulmin Analysis will be carried out, of the online advertisement for Smile Brite teeth whitener in the Top, Teeth Whitening Kits website (TTWK, 2009).
(TTWK, 2009)
Claim: The company Smile Brite claims that their teeth whitener is dentist approved, effective against red wine, coffee and cola stains, and lets the user’s confidence shine through their smile. The home treatment kit is more convenient as compared to costly, and time consuming visits to the dentist, with the use of harmful ultra violet lights.
Support: Tests conducted by Dr. Lou Siegleman have indicated that there is an improvement of up to 8 times in the brightness and whiteness of teeth (TTWK, 2009).
Warrant: People wish to have whiter teeth, similar to celebrities like famous film stars.
Backing: Smile Brite provides easy to use trays and applicators to make the process simple and quick. Further, research evidence confirms the greater effectiveness of the barrier methods of trays and strips, as compared to other types of whitening kits. This is because the former keep the peroxide or whitening agent against the teeth for the longest duration of time (TTWK, 2009).
Backing in the form of support for the warrant, are that: whiter teeth enhance the personality, help to establish a better image of oneself, improves one’s social life, and boosts confidence, all of which lead to a better quality of life.
Rebuttal: Staining caused by red wine, coffee and cola can be prevented by brushing the teeth soon after consuming these beverages (TTWK, 2009).
Qualifiers: Stains on the teeth occur as a result of drinking red wine, coffee and cola. However, they may be caused by other reasons as well such as the use of tobacco, improper brushing of teeth, or drinking tea. Therefore, the qualified claim is that the most significant causes, though perhaps not the only causes of staining of the teeth are: drinking red wine, coffee and cola.
Interpreting the results using the Toulmin Analysis above, indicates that the overall effectiveness of the argument appears to be strong, with a structured support. The argument presented by the manufacturers of Smile Brite teeth whitener appears compelling regarding its high levels of convenience, effectiveness, and ultimate usefulness in improving overall quality of life. According to ADA (2009), recent research conducted by Cochrane collaboration reveals that home-use teeth whiteners have short-term effectiveness in whitening teeth, but further research is required on the long-term outcomes and side effects of their use.
The Toulmin Analysis is a useful tool for researchers and writers, since the various parts of an argument: the claim, data/ support and warrants, and the qualifiers, rebuttals and backing for the warrants can be analysed and compared separately. The validity of each argument of other authors, as well as a thorough analysis of the writer’s own arguments results in a critical research study of a topic (Hitchcock & Verheij, 2007).
ADA (American Dental Association). (2009). Systematic review finds home-use tooth
whiteners have short-term effectiveness, but long-term evaluations still needed. A-Z
Topics: Science in the News. Retrieved on 17th October, 2009 from:
Hitchcock, D. & Verheij, B. (2007). Arguing on the Toulmin model: new essays in
argument analysis and evaluation. Volume 10 of Argumentation Library. The United
States of America: Springer Publications.
TTWK (Top, Teeth Whitening Kits, 2009). Smile Brite. Retrieved on 17th October, 2009
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