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Strategic Management Process/Vision, Goals, Objectives case 1 mgt 599 - Essay Example

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The mission, vision and goals of the company have been described and the weak points of the company have been highlighted. A recommendation for the company to use its positive aspects, i.e. the employees and the assets has…
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Strategic Management Process/Vision, Goals, Objectives case 1 mgt 599
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Download file to see previous pages An attempt has also been made to recommend changes to these statements and to provide recommendations to assist in improvising the statements. Firstly, it is essential to discuss the various statements and to identify the actual mission, vision, and values of the company.
The website of the company has brought out the history of how Smucker’s begun. The company has not explicitly set down their missions and vision, however based on the company’s history and the current progression, the mission can be derived as discussed below.
Mission: Smucker’s started with products with a single person’s personal guarantee of quality. The company has grown to become market leaders in the fruit spreads, ice cream toppings, and health and natural food beverages in America (Smuckers - Our Company, 2009). The company aims at becoming the world leaders with the products available in all houses and restaurants.
Vision: Like John Appleseed’s trees have grown so strong to allow the company to prosper over 100 years, the benefits of this should be present for over 100 years more to come to allow all the people involved in the company reap benefits for generations to come.
Values: The Company places high value in its stakeholders and recognises the importance of each of the groups. We at Smucker’s understand that the employees of the company are the biggest assets and they are the ones that make the company what it is and are the actual success factors of Smucker’s. If the employees are the oxygen, the customers and shareholders are the life and blood of the company and allow company to keep living.
Smucker’s has been able to identify that all the three stakeholders of the company contribute their own bit to their success and each of these groups are in its own way essential for the company to survive (Grant, 2007). The mission, vision and the ...Download file to see next pagesRead More
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