Nobody downloaded yet

Retail Theatre - Essay Example

Comments (0) Cite this document
Summary
To compete in today’s commoditized world companies had to move from products and services to stage experiences and guide transformations (Pine & Gilmore, 2000). The retailers started applying theatrical themes to a retail store to create a total experience for the customers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Retail Theatre
Read TextPreview

Extract of sample "Retail Theatre"

Download file to see previous pages enticing when the front stage, backstage, the script, roles, the setting, the light effects, and the characters all blend together to stage a play with a unique theme (Baron, Harris & Harris, 2001). Retailers have been trying to create theatre environments that involve opportunities for audience participation and interaction. This metaphor has been used by retailers to gain competitive advantage and as a means of differentiation in the highly competitive market place. However, a theatre has a very elite and specific audience whereas the retailers are trying to create a variety of customer responses and reactions. To what extent this metaphor is justified depends on the benefits that both the retailer and the customers derive.
Pine and Gilmore point out that the use of ‘theatre’ was not metaphorical. They use theatre in the sense that “work is theater” not “work as theater” (Harris, Harris & Baron, 2003). A retail theatre is considered to be a fun experience aimed at creating excitement. There are certain retail themed environments which employ retail theatre concepts to encourage the consumers to animate the theme. Baron, Harris and Harris (2001) discuss about four different theatrical settings and it has been found that many retailers are actually using such settings to enhance the customer experience and encourage customer participation.
In theatrical realism the audiences are voyeurs as they feel that they are looking into their own private world and they observe a very personal situation. Many retailers have been trying to implement this concept. Niketown creates a setting in which the physical exercise and sporting environment allow the customer to become engaged in the shopping activity (Sands, Oppewal & Beverland, 2009). Computer retailers such as Apple have also embraced this concept of realistic settings and have benefited in terms of increased sales and positive word of mouth. Warner Brothers, the sports retailer has set up a video screen ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retail Theatre Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retail Theatre Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/miscellaneous/1557156-retail-theatre
(Retail Theatre Essay Example | Topics and Well Written Essays - 2000 Words)
Retail Theatre Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/miscellaneous/1557156-retail-theatre.
“Retail Theatre Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1557156-retail-theatre.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Retail Theatre

Theatre

... “Ruined” by Lynn Nottage No matter what culture, every woman understands what it means. The word ‘ruined’ when associated with the sexual identity of a woman evokes the tears of sisterhood as every woman, the girl within her, knows what it means to be ruined. Lynn Nottage has written a play that explores the nature of being ‘ruined’ as female casualties of war express the consequences that come from being physically vulnerable to soldiers, men whose minds are on violence and who see the enemy through the control that they can have over everyone in their path. On April 28, 2011, the performance of the play at the Denver Center through the Denver Center Theater Company provided a glimpse into the world of women who live... “Ruined” by Lynn...
3 Pages(750 words)Assignment

Theatre

...were not so great. Kate Herrell in her role as Virginia had trouble delivering the frustrated sarcasm of an actress whose career seemed to be fading away. The reaction to her first criticism regarding her performance in The Golden Egg was not as violent as that of someone who dopes and pops pills should have been. She had all the dialogues and swear words a funny crude character requires, but somehow, she returned not as many laughs as she could have. Other characters generally fulfilled their roles well, from Ira (played by Craig Ewing) the theatre-critic, to Emma (Fina Romero) the witty know-it-all oldie. Most of the one-liners presented by Ira were especially funny, as he explains why he ridicules the play when he...
3 Pages(750 words)Essay

Theatre

... of the of the Concerned 19 May Proof by John Madden Proof is a movie based on a play by David Auburn that received the Pulitzer Prize in 2000. Proof deals with the story of a girl Catherine (Gwyneth Paltrow) trying to come to terms with the death of her father Robert(Anthony Hopkins), who had once been a brilliant mathematician, but later on succumbs to insanity. While doing so, the daughter comes across her own long repressed anxieties and fears. Under such circumstances she seeks solace in one of her father’s ex student Hal (Jake Gyllenhaal), who is searching through her father’s papers and notebooks to find something brilliant and new. The situation is further complicated by Catherine’s successful and bossy sister Claire (Hope...
1 Pages(250 words)Essay

Theatre

...an opinion that it was built for performing Shakespearean plays, though the plays of Christopher Marlowe, Kyd, were also performed. In connection with the performances of “A Midsummer Nights’ Dream” and “Othello” in a thrust stage, it generates a doubt whether they were performed with the help of chorus or simply performed without the special effects. Since both plays have recorded history of repeated and successful performances not only in that time but also now. THRUST STAGE 4 The comment taken from a recent review has a strong proof of the success of both the plays. It observes that “A Midsummer Nights’ Dream had become an important part of any respectable theatre...
3 Pages(750 words)Essay

Theatre

...Theatre Order No. 300937 No. of pages: 5 6530 Theatre is a very wide and has many facets to it. Therefore, in this essay I have chosen to explain one angle of theatre by taking into account three very popular productions. The topic I have chosen to elaborate on is ‘Theatre and Ethics’ and I would be making use of the following three productions – 1) ‘Fat Pig’ by Neil LaBute, 2) ‘The Shape of Things’ which is also by the same Neil LaBute and 3) ‘Angels in America.’ Based on these three topics, I would be investigating, comparing and contrasting and analyzing them from an ethical point of view related to theatre. One of the ‘true masterpieces of modern...
5 Pages(1250 words)Essay

Theatre

...Theatre: Tennessee Williams The purpose of this paper is to provide some information on a notable playwright which will be directed towards Tennessee Williams. The format that this paper will utilize is to first give background information on Tennessee Williams followed by a critical discussion as to why he needed to express himself through playwriting. Next this paper will provide some background information on two of his most famous plays and discuss what the critical response was to these plays and describe some of the background information on these particular plays. According to Tennessee Williams’ memoirs (2006) he was born Thomas Lanier Williams in Columbus, Mississippi. He had what was described as a rough childhood as he... insofar...
4 Pages(1000 words)Essay

Theatre

...C. Today most Americans including African Americans do not know the origins of many cultural images that continue to compromise the perception of African Americans. Nor are they aware of the subversive destructive nature of these images. Discuss how the film BAMBOOZLED addresses this subject differently through the education and enlightenment of Manray and Delacroix. Compare their journey to your own. Include references to modern images that you now see as having minstrel or racists roots. Society is filled with a plethora of racial stereotypes that flood various forms of communication that is often proliferated through the media. These images that only aggravate instead of shed light to the issue of discrimination is highlighted...
2 Pages(500 words)Essay

Theatre Performance

... Theatre Performance Preparing a monologue is difficult for both students and professionals actors. Monologues require an effort, a full understanding of the role, meaning of every word and emotions that should be produced. Alongside with verbal part, there is a performance that needs to be accurate, persuasive, emotional but not exaggerated. Preparing the monologue from “Our Country's Good” I experienced a number of issues that I needed to overcome to achieve my goals and meet performance characteristics mentioned above. In this essay I will discuss how this monologue helped me to recognise my performance weaknesses and overcome them. The first difficulty I faced preparing the monologue was to learn the words by...
4 Pages(1000 words)Essay

Theatre

...-Maureen Lipman, Ali Hakim-Peter Pollycarpou The supporting casts were not also outdone in the play. Maureen Lipman stood out as the classic established matriarch who portrayed Aunt Eller. She depicted cleverness, tenderness and hardness due to what she went through in her life. Jimmy Johnston and Vicki Simon were good but quite conservative in their versions as Will Parker and Ado Annie. Pollycarpou’s portrayal of Ali Hakim was a bit of a setback since he sounded more of a New Yorker rather than a Middle Easterner. 2. Musical Theatre: a. This play is, obviously, a musical. In class we discussed how musical theatre lives somewhere outside of realism, but also outside of anti-realism. What is realistic in...
3 Pages(750 words)Research Paper

Theatre

...Mass Media and Theatre Growth of the mass media has significantly taken the place of theater as a way through which society tells its stories. This is particularly because mass media is effective in cost cutting and can positively impact behavior change on a large scale. Broadcast media such as TV, print media, internet and social media can also be utilized in many other ways apart from the traditional passage of message through SMS or voice calls. In this paper I will be looking at the effects of mass media on theatre and why we still need theater even with many types of new media. Considering the aspects of cost, mass media is far much cheaper and extremely powerful as reaches very many people within...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Retail Theatre for FREE!

Contact Us