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Consumer Behaviour - Essay Example

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“Metrosexuality is a term that was used for the first time to describe the urban heterosexual male, with a strong sense of aesthetics, by a British journalist in The Independent, a major British Daily in late 1994” (Sen) “In 1994, journalist Mark Simpson officially…
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Consumer Behaviour
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"Consumer Behaviour"

Download file to see previous pages term associated with a male individual who have a strong concern for his appearance, and spent time, money and attention to aesthetic details of his exterior. Such men always concerned about their appearances and will wear nice dresses and will adopt new trends in fashion in their life styles. Quiet often people misinterpret a person with metrosexual attributes as a gay guy; but in reality they have no relationship with such people.
Consumerism is a culture spreading all over the world which deals with the relationship between personal happiness and purchasing material and its consumption. Consumer industry, especially the cosmetic industry is changing because of the evolution of metrosexuality. As per the earlier trends, men were least concerned about fashion and their appearances compared to women and the cosmetic industry focussed mainly on the female community earlier. But the changing trends among men’s fashion concepts forced the consumer industry to concentrate in men’s fashion segment also. The active participation of men along with women in the consumer market is a blessing for consumer industry.
Men’s Calm Balm (A soothing balm for use after shaving or weather exposure), Men’s No shine (Daily moisturizer for oily to normal skin), Mens Revive Survive (For use throughout the day to revive the complexion), Men’s Scrub Up De Tox (Facial scrub for daily use), Men’s Morning Glory (Daily moisturizer for normal to dry skin) are some of the Dove’s famous skin care products for men. (Professional Skincare Products)  New Pro-age, Energy Glow, Sensitive Skin, Deep Moisture, Dove go fresh are some of the dove’s skin care products for women. (Dove –face care)
Men’s Calm Balm is a very good product for men, which contains the healing properties of essential oils tea tree and lemon. It can sooth and heal skin irritation. It has rejuvenating properties of anti oxidant algae mineral nutrients. Moreover, it can protect the skin from UV radiations ...Download file to see next pagesRead More
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