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Business Research Methods - Essay Example

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The situation at hand involves doing primary research to a group of residents in which the investigator must obtain information that is both objective and subjective. Since the person doing the investigation is going different types of person each of which is going to have a…
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Business Research Methods
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Download file to see previous pages The personal interview will allow the investigator to connect with each individual which will facilitate the process and create a connection that should translate in honest and truthful answers for the investigation. It would hard to collect the information the investigator seeks utilizing other methods that utilized standardize questions.
B. The best primary research method to perform poll on large group of students concerning their preference among preferential candidates is to submit the group to self-administered questionnaires. This is the best option because we are dealing with a large population which creates the necessity for a method that is effective and easy to administer (Mann, 1995). Since the scope of the information needed is simplistic a questionnaire can be utilized effectively in this research application. The questionnaire is also the best alternative because is the most cost effective solution for this particular problem. The students would fill out the questionnaire themselves without the assistance of the investigator in the process. Once all the questionnaires are collected the investigator can perform other qualitative and quantitative analysis to evaluate the data collected.
C. In this example there is need to survey 58 wholesale grocery companies about their personal management policies. One of the constraints of the situation is that each of the companies is scattered in different locations in the eastern part of the United States. The best research method for this particular situation is to perform telephone interviews. A phone survey is a systematic collection of data from a sample population using a standardize questionnaire (Responsivemanagement, 2009). All the participants can be easily reached by the utilizing the telephone as the main communication device. The phone survey is effective for this particular situation because it speeds up the process in comparison with visiting ...Download file to see next pagesRead More
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