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Final - Essay Example

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The report sheds light on the strengths and weaknesses of the Group as compare to its rivals.
The report will also undertake the evaluation of the…
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Download file to see previous pages The report also contains the objectives of business according to the social, economical, technological and political factors influencing the business. The objective for the competitive position of the business is also defined. The report will also define the segments which need to be addressed by the Apollo group in order to enhance its business.
Apollo Group headquartered in the US has a multinational network of institutes. The main aim of formation of the Apollo group was to cater the education needs of working adults. The group undertakes its business through subsidiaries. Listing few of them are: the University of Phoenix having its online campus also, the College for Financial Planning, and Western International University etc. The courses offered at the institutes are innovatively designed according to the needs of 21st century. Apollo Group experienced improved financial performance in 2008 having consolidated net income of $476.5 million, or $2.87 per diluted share, on consolidated revenue of $3.1 billion, a 15% increase. The degree enrolments reached at the record highest levels at 362,100 which were 12% more than 2007. The Group is progressing through its aggressive marketing techniques and continuous expenditure on research and development in the field of new teaching techniques. The group has gained accreditation with the prestigious Association of Collegiate Business Schools and Programs (ACBSP).
SWOT or strengths, weaknesses, opportunities and threats analysis is a technique used by business analysts to identify and analyze environmental factors that influence a business organization’s performance in a variety of ways, including its decision making and corporate behavior (Mello, 2003, p.40). “The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix is an important matching tool that helps managers develops four types of strategies: So Strategies, WO strategies, ST Strategies, and WT Strategies.
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