We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing strategies - Essay Example

Comments (0)
Summary to essay on topic "Marketing strategies"
Marketing is the business function that involves the task of creating, promoting, and delivering goods and services to consumers and businesses (Kotler, 2002, p.5). The changes of the new economy of the 21st century has made the job of marketing professionals more complicated…
Download full paper
Marketing strategies
Read TextPreview

Extract of essay "Marketing strategies"

Download file "Marketing strategies" to see previous pages... This paper applies different marketing concepts and strategies to analyze Starbucks Café.
Starbucks Café is a world leading retailer in specialty coffee drinks with over 15,000 stores across 43 countries (Annual Report: Starbucks, 2007). Last year the company total global amounted to $10.31 billion (Yahoo,
Let us write or edit the essay on your topic "Marketing strategies" with a personal 20% discount.. Try it now
2008). The company follows two major marketing philosophies which are the customer concept and the societal marketing concept. The application of the customer concept at Starbucks is achieved through the company vision of providing the best customer service in the industry.
At Starbucks customer service is not just a business function it is integrated into the corporate culture. This company whose core business is selling quality coffee beverages has become a global icon of popular culture in the United States and worldwide. At Starbucks coffee is not just a drink, it is a complete experience. People go to Starbucks because it offers an eccentric comfortable atmosphere that is created by the company’s partners (employees). Starbucks offers a variety of the best tasting top quality coffees in the world. The clients are enticed to stay around the stores and hangout to enjoy some of the company’s other products and services such as coffee merchandise, fresh foods, consumer and entertainment products which include high speed wireless internet access (Starbucks). In 2006 Starbucks was ranked number ten in customer service in the world by BusinessWeek for their friendliness, knowledge and availability (Businessweek, 2007).
Customer service is a strategy that is integrated in the entire supply chain. At Starbucks the customer service philosophy starts with the coffee farmers & makers and its suppliers of materials. Starbucks builds close relationships of mutual benefit with its suppliers to ensure the company obtains the possible price and on time delivery. The ...Download file "Marketing strategies" to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Buyer's Attitude & Marketing Strategies
Country of origin is one of the significant factors that mark the consumer purchasing decision making process and industry buying. The country of origin with other marketing features has a huge effect on the perception of the goods offered in the market. This is due to its superiority or inferiority.
5 Pages(1250 words)Essay
Marketing Strategies
This is due to the fact that the different elements of macro environment which include demographic, economic, technical, natural and political factors tends to affect the business organisations like Global Bikes by a significant level (University of London, n.d.).
11 Pages(2750 words)Essay
Marketing strategies
Every organization has a goal to achieve in their target market and this is only achievable through implementing effective marketing strategies. In words by Kotler & Armstrong marketing strategies are based on profit expectations of an organization and the type of market an organization sets to satisfy (52).
12 Pages(3000 words)Essay
PESTLE and Marketing Strategies
Nestle is known for understanding its local environment and designing local marketing strategies that effectively target the market. Needham and Dransfield (2000) stress the role of external scanning in devising effective marketing strategies: “Examining the business environment helps an organisation develop appropriate marketing strategies, including the marketing mix” (p.305).
6 Pages(1500 words)Essay
Marketing Strategies Marketing Essay
The entire business community has stepped into the race of competition where the enterprises yearn for providing their customers with the unsurpassed and preeminent products and services in order to have an edge over their competitors. However, in this chase of competition, the approaches and methods with which the organisations loom or come within reach of their customers play a significant part.
8 Pages(2000 words)Essay
Marketing Strategies Essay
s function from any business and still be able to run the business smoothly. Marketing is that function of any business that focuses on satisfying customer needs. It is so important that if is done carefully, so it can become a reason of the turnaround of a failed business and vice versa.
7 Pages(1750 words)Essay
Marketing Strategies
There are several characteristics of marketing strategies observed by Compass Company and its relations. Intangibility is the essence of providing customers with services than can neither be seen, smelt or tasted, in other words these are virtual services provided to the clients.
4 Pages(1000 words)Essay
Johnnie Walker Marketing Strategies
Johnnie Walker is a perfect example of a commercial organization with an effective marketing department. The brand of blended whisky is the leading brand of whisky internationally. The brand accesses the global market with the company registering sales of the brand in every country in the world.
5 Pages(1250 words)Essay
Marketing Strategies
Starbucks truly dominates the specialist coffee shops sector, with the next largest brand, Doutor Coffee Shop, having a value share of less than 4%. Starbucks has two operating segments: company-operated retail and speciality. During 2006,
8 Pages(2000 words)Essay
Marketing Strategies Proposal
Kudler Fine Foods is a food grocery store that is well known for best baked food, dairy products and meat among others. The company has a large market and is always in search of ways of reaching greater markets as well as
3 Pages(750 words)Essay
Let us find you another Essay on topic Marketing strategies for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us