Nobody downloaded yet

Case. Hawaiian Punch - Essay Example

Comments (0) Cite this document
Summary
From its success in the US market during the 1950s, Hawaiian Punch’s performance in the market has steadily declined as it becomes unable to support its image with appropriate marketing strategies. Taking on the position of Director of Marketing for Hawaiian Punch, Kate…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Case. Hawaiian Punch
Read TextPreview

Extract of sample "Case. Hawaiian Punch"

Download file to see previous pages In the end, Hoedebeck pinpoints the three problem areas which Hawaiian Punch needs to assess. First, how can its distribution networks be organized and utilized in order to bring about the maximum sales for the company? How should innovation be managed in order for them to fit and embody the previous image of Hawaiian Punch? Lastly, what is the best advertising tactics that it can employ in order to raise awareness of the newly introduced variants as well as boost brand sales?
The analysis of the internal and external environment of Hawaiian Punch can be best conducted through the use of the strategic management tool SWOT analysis. SWOT analysis stands for strengths, weaknesses, opportunities, and threats. It should be noted that strengths and weaknesses represents the internal factors in the business organization under consideration while the opportunities and threats is a survey of the external environment.
Strengths. The main strength of the Hawaiian Punch is its strong brand equity. Because of the quality of its products, 94% of all Americans are aware of the brand and its classic Fruit Juicy Red. It has also been able to create a specific image in the minds of the consumer as “fun childhood consumption experiences, unique and refreshing taste, vitamin C content, and Punchy Mascot.” Aside from this, Hawaiian Punch has also been able to establish a wide network of distributors both from the retail and trade sectors. The product has also been recognized by these distributors as fast moving.
Weaknesses. Even though Hawaiian Punch generally has very high brand awareness in the market, this is almost exclusive in the Fruit Juicy Red flavor. Newer and more innovative ones are not really popular in the market. This discrepancy can be attributed to the weak advertising efforts of the company as well as the differences in the products being ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case. Hawaiian Punch Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1546558-case-hawaiian-punch
(Case. Hawaiian Punch Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/miscellaneous/1546558-case-hawaiian-punch.
“Case. Hawaiian Punch Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1546558-case-hawaiian-punch.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Case. Hawaiian Punch

Hawaiian Airlines

...which to an extent has facilitated customer loyalty thereby offering fair bargaining power of buyers. Bargaining power of suppliers Suppliers of aircrafts are just two i.e. Boeing and Airbus and Southwest Airlines purchases only from Boeing. This increases the supplier bargaining power since switching costs are also high as it will involve retraining of majority of the staff. Pilots on the other hand have low power since there are many out there who are willing to join the airline in case of layoffs and the like (Barnhart, 2009). Employees in general will have a bargaining power that is pegged on their union and Southwest Airlines has not had monumental union scuffles especially in the past decade. However, wages still...
10 Pages(2500 words)Research Paper

Hawaiian Tropical Reef

...?Hawaiian tropical reef When I was young I would go see my family in Honolulu, Hawaii. The thought of visiting them usually excited me because I knewit would not just be a time to be with them, but an opportunity for me to once again feel and take a look at the breathtaking panoramic view of the ocean. The ocean breeze could enthrall a human soul, as it could substantially provide not just a fresh source of oxygen, but there was something more fascinating about it that usually would make me feel so excited. There is something much more spectacular than any of these and at the back of my mind I know that it could be uncovered beneath the captivating ocean view, the great “Hawaiian Tropical Reef”. This is a...
4 Pages(1000 words)Research Paper

Feasibility study for punch drinks

.... Finances It is estimated that a smooth start-up of punch drinks would need approximately $100,000. With the current economic crisis it has become much of a challenge to establish a firm with a capital of less than $100,000 dollars. In the case of punch drinks the source of funds would be bootstrapping, family sources, banks and grants. Bootstrapping involves the use of every resource at hand to take the business to the next level. Home equity loans and personal savings would play much contribution to the capital. Personal savings and equity loans will; raise 20 % of the total capital needed. The other source of funds is family and friends where, funds will be raised from relatives,...
6 Pages(1500 words)Coursework

Marine Debris in the Hawaiian coast

...? Marine Debris in the Hawaiian coast Acknowledgements This research paper would like to acknowledge the thorough research into the field of marine debris all over the world. I appreciate the contribution of various organizations such as National Oceanic and Atmospheric Administration (NOAA) as well research institutes like Algalita Marine Research Foundation. Table of Contents Acknowledgements 2 Table of Contents 3 3 Abstract 4 Introduction 5 Background 5 Harm to marine life 6 Ingestion 6 Entanglement 7 Conclusion 9 Solutions and Recommendations 10 Bibliography 12 Abstract This paper explores the magnitude of marine debris in the Hawaiian coast in USA since the 1990s. The paper talks about the dynamics...
8 Pages(2000 words)Essay

Hawaiian island ecosystem

...? Hawaiian Island Ecosystem Hawaiian Island Ecosystem Maintaining a balanced eco system is the primary requisite for the sustainability of all living flora and fauna. Many parts of the world today witness environmental or ecological imbalance, and governments across the globe strive for ensuring such order and balance. Hawaii, which is also called big island, is the largest island of United States. The island today encounters the ever biggest threat of ecological instability. Many biological and ecological factors constitute the cause for the disorder of the eco system. This paper will analyze the major ecological issues in the region, their tragic effects, and practical solutions. Numerous external...
3 Pages(750 words)Essay

Price of Hawaiian Punch

.... Sales oriented objectives are setup when marketers plan to target Bottom of the Pyramid segment, where playing on margins is very difficult, since the disposable income is minimal. In the given situation, Hawaiian Punch has placed its product at such a price point that it has allowed companies to play on margins as well as volumes, and giving tough competition to Nestle (Buy The Case: Hawaiian Punch Lemon Berry Squeeze 2012). Markups are a major issue when it comes to distribution of products. Numeric Spread and Weighted Spread of a firm’s products depends on the distribution markup costs that a particular company faces. Retailer margins add to the...
3 Pages(750 words)Essay

Hawaiian studies

..., such activities are highly anticipated to reclaim and maintain Sami’s traditional culture and language. Works Cited Irimoto T, Yamada T. "Language Proficiency and Ethnicity: Sami Case." Senri Ethnological Studies 66 (2004): 357-370. Print Lucas N. F. "E Ola Mau Kākou I Ka ‘Ōlelo Makuahine: Hawaiian Language Policy and the Courts." (2004): 1-10. Print NeSmith R. K. "Tutu’s Hawaiian and the Emergence of a Neo Hawaiian Language." ‘Oiwi Journal3—A Native Hawaiian Journal (2005): 1-24....
1 Pages(250 words)Essay

ICECREAM AND FRUIT PUNCH

...schools of nursing in Maryland, 2005). The disciplinary and guarantee action that has been taken by the states board of nursing council for duration of may 1 2010 to July 10 2010 were about 200 cases. Previous to the states board arrives to the concluding verdict on individual’s case, there are measures, which are stated and followed in order to arrive at the final decision. If the board receives a case or information that a nurse has violated the stipulated laws, the nursing board will eventually carry out investigation on complain. Before the verdict is determined about nitpick, the nurse is given a room to a due process that requires availing of enough notice, the description of the...
2 Pages(500 words)Article

The Hawaiian Monarchy

...of the five months British occupation. For the case of technology and other modern concepts, Kamehameha made contacts with the outside world such as the British who provided his army with modem technology. The modern armoury made his army superior and this aided him and his descendants to have a technologically and well-equipped army (Potter et al. (129). In essence, Kamehameha adopted technology, particularly on armoury through creation of contacts between Hawaii and outside world. Later these ties created trade links, which saw Hawaii Islands develop into a commercial canter. In conclusion, the Hawaii Islands remain united up to today because of the strong legal system, Kamehameha created. Several battles brought the...
1 Pages(250 words)Essay

Hawaiin Punch

...Hawaiian Punch Implementation plan . The company’s target segment is under eighteens. The company spends $2.2 million annually in magazine and radio advertisements. It further uses other huge sums of money in its website’s promotions. The target segment being a tech savvy population, the company needs to embrace social media in order to meet and surpass its preferred sales volumes. The company can implement several steps in implementing its strategy: 1.Creating a change team The company can begin by creating a technical team comprised of experts so as to brainstorm on ways to institute new medium; social media so as to reach its end users; under eighteens as well as indirect users, the mothers....
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Case. Hawaiian Punch for FREE!

Contact Us