We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Strategy for Burke Museum - Assignment Example

Comments (0) Cite this document
Summary to assignment on topic "Marketing Strategy for Burke Museum"
The report will also undertake the evaluation of the opportunities for the Museum to attract more and more visitors from the Australian Market by implementing new marketing techniques. The report contains a Marketing Plan for the next one year which needs to be introduced by the Museum in order to achieve its objectives.
Download full paper
Polish This Essay
Marketing Strategy for Burke Museum
Read TextPreview

Extract of assignment "Marketing Strategy for Burke Museum"

Download file "Marketing Strategy for Burke Museum" to see previous pages... The report will also define the segments which need to be addressed by the museum in order to enhance its business.
The later part of the report explains the marketing plan which needs to be implemented by the Museum which would be helpful to achieve targets, and finally it concludes with the sales forecast and the Marketing Mix.
Let us write or edit the essay on your topic "Marketing Strategy for Burke Museum" with a personal 20% discount.. Try it now

Although museum visiting trends patterns are substantial in Australia, still there are many factors which will play an important part in the acceptance of the Museum in a society where visiting library is a preferred leisure activity for people.
Museums play an important role in providing the people with entertainment in their leisure time. In order to enhance their market share Museums should focus on implementing new marketing strategies in order to attract more customers and increased market share (Peschiutta, 2001). Many established museums and cultural organisations cannot only rely on income generated; the public funds are decreasing with an increase in the attendance of people visiting these museums. With the increasing demands of greater accountability from government and funding bodies the planning and implementation of successful marketing strategies has become more important (Laczniak and Murphy, 1977). Weak or no marketing practice can lead to a big trouble for even a well-established Museum. The challenges facing the Museums are to adopt appropriate marketing strategies and technologies in order to make its presence well felt by the customers to generate and get as much.

Burke Memorial Museum, Loch Street, Beechworth, Victoria 3747.

Over the past several decades the Historical Burke Museum has served the purposes of research and education of the local community related to the history of Australian culture. Furthermore, without neglecting the necessity to provide knowledge, education, and entertainment through a highly aesthetic presentation, the museum's directorate is also seeking to blend the new concepts of muse ology and the scientific theories regarding the interpretation and presentation of material and immaterial cultural heritage in a way that the modern visitor can understand. Privately founded Museum has a total of 7 staff members with 15,000 objects in the collection and a current income of approximately 136.500,00 AUS$. The Museum is now aiming at increase in the revenue at least to 800.000,00 AUS$ in order to bear the expenses in new building. To achieve the purpose it is important to plan a marketing strategy, which can eke the management in acquiring the desired target.

Mission Statement of Burke Museum:
Burke Museum aims to:
- Collect, keep, and preserve objects from the area of Victoria as well as related evidence of the life of the local people in the pre-industrial and early industrial period
- Help the local people to become aware of their cultural identity and its history
- Promote education
- Introduce visitors from Victoria and all over Australia to local culture.
1.2 Objectives:
The museum's broad objectives are:
- To increase visitor numbers by a policy of communication, public relations, and ...Download file "Marketing Strategy for Burke Museum" to see next pagesRead More
Cite this document "Marketing Strategy for Burke Museum"
  • APA
  • MLA
(“Marketing Strategy for Burke Museum Assignment Example | Topics and Well Written Essays - 4500 words”, n.d.)
Marketing Strategy for Burke Museum Assignment Example | Topics and Well Written Essays - 4500 words. Retrieved from https://studentshare.org/miscellaneous/1513717-marketing-strategy-for-burke-museum
(Marketing Strategy for Burke Museum Assignment Example | Topics and Well Written Essays - 4500 Words)
Marketing Strategy for Burke Museum Assignment Example | Topics and Well Written Essays - 4500 Words. https://studentshare.org/miscellaneous/1513717-marketing-strategy-for-burke-museum.
“Marketing Strategy for Burke Museum Assignment Example | Topics and Well Written Essays - 4500 Words”, n.d. https://studentshare.org/miscellaneous/1513717-marketing-strategy-for-burke-museum.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Marketing Strategy for Burke Museum"
Marketing strategy
The Windows Phone 7 is different and is more similar to ZuneHD. With its Windows 7 phone, the company plans to make the end users the top priority unlike its past where the OEM were the Microsoft’s primary customers (Cameron, 2011, p.1). Therefore this project deals with the analysis of Windows 7 phone launched by Microsoft.
4 Pages(1000 words)Assignment
Marketing strategy
This paper illustrates that marketing strategy is a primary foundation in marketing plans and allow for reaching of marketing objectives and expectations. The strategies determined should be in a position to last for long. The duration of strategy differs from one organization to the other and from one state to the next.
4 Pages(1000 words)Assignment
Marketing strategy
Previous distribution strategy The previous distribution strategy of the said chocolate manufacturing company is to tie up with specialty and gift stores. This is eventually conventionally marketing system. In this strategy, the distribution becomes limited only to those brokers that are specializing marketing activities on specialty foods such as chocolates that are made out of fine and natural ingredients.
2 Pages(500 words)Assignment
Cornflower Blue Marketing Strategy
The discussion part will deal with the strategic plan of Cornflower Blue with respect to macro and micro factors affecting the marketing strategy. Further, segmentation and target strategy will be looked analyzed. Finally, the buyers’ behavior towards affecting the marketing process, as well as the reposition of Cornflower Blue products will be discussed.
4 Pages(1000 words)Assignment
Historical Museum Marketing Plan
I have compiled and analyzed the company's operational information based on the statistics supplied by management. Utilizing that data, I have formed a marketing plan which includes the foundational evaluative principles needed to structure a comprehensive, three year marketing strategy.
16 Pages(4000 words)Assignment
Museum Marketing
The first is that the objects in museums can exceed their designated roles as documents or specimens by revolving around the strategic placement to make them give out a certain message in terms of sounds and images. This conforms to the notion of the museums adopting a certain standard of media culture.
8 Pages(2000 words)Assignment
Marketing strategy
ent’s current cost-cutting priorities, there is a danger that the university could find itself short of funds to enable business as usual to continue. This new venture provides a new way to provide courses to those wishing to learn, initially focusing on small business
9 Pages(2250 words)Assignment
Marketing Strategy
Many brands offering similar products in similar process have not only given huge bargaining power to customers, but also resulted in declining net profit margin of these retail chains. The objective of the current report is
12 Pages(3000 words)Assignment
lty; therefore, one can shift from one product to another one in the market for trial and error purposes since there are little differences between the brands According to Schiffman (2007), the buying process begins with problem recognition. At this stage, the buyer recognizes
4 Pages(1000 words)Assignment
Marketing Strategy
In this case, marketing plan uses some tools to evaluate the performance of marketing of Apple Inc. This paper presents a market audit of the Apple Inc. that assess weakness, strengths, threats and opportunities to the company along with its
15 Pages(3750 words)Assignment
Let us find you another Assignment on topic Marketing Strategy for Burke Museum for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us