Nobody downloaded yet

Pop Culture Advertisement for Lynx Shower Gel - Essay Example

Comments (0) Cite this document
The author analyzes the advertisement for Lynx Shower Gel which features a female body in its most vulnerable manner. The shower gel which is meant exclusively for men is presented as something that draws the attention of women in the typical Axe logic common to all its products …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Pop Culture Advertisement for Lynx Shower Gel
Read TextPreview

Extract of sample "Pop Culture Advertisement for Lynx Shower Gel"

Download file to see previous pages The product featured is in a small blue bottle with a black lid and its name inscribed in white against black is placed on the bottom in the right side. The caption reads: “LYNX Shower Gel. Get Dirty.” The setting implies a bathroom and has overtones of kinky sex which is used as an excuse for the Shower Gel product, which is supposed to serve as a sex appeal embellishment.
The impact of the advertisement is based solely on its ostensibly clever message through the striking image that begs a second look. However, a deeper analysis will reveal the fallacies on which it depends and tries to communicate. It does not make any attempt to feature the functional advantages the product has over similar products in the market. It takes for granted the new-age notions of advertising for the youth that no information regarding the product’s chemical composition or explanation on why it would be a perfect choice is needed as long as the brand name imposes its power over the customers. Moreover, the advertisement seems to be based on the false assumption that attention from women bothers its prospective customers – men in this case – of all age groups and personal sexual choices. Though it could be assumed that the product aims at the youth as its customers, the advertisement restricts its appeal as it addresses only the heterosexual youth. It also assumes that the representation of the female body in an exotic setting catches the eye of all its customers. It could be argued that the popular advertisement culture has, in fact, made the female body a marketing tool, and this advertisement just follows the status quo. But a logical analysis will reveal that it fails to establish a pertinent relationship between the product and the image presented.
The intended pun in the caption “Get Dirty” reiterates the sexual overtone which is already obvious through the image. But the implication is quite ambiguous.   ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Pop Culture Advertisement for Lynx Shower Gel Essay”, n.d.)
Pop Culture Advertisement for Lynx Shower Gel Essay. Retrieved from
(Pop Culture Advertisement for Lynx Shower Gel Essay)
Pop Culture Advertisement for Lynx Shower Gel Essay.
“Pop Culture Advertisement for Lynx Shower Gel Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Pop Culture Advertisement for Lynx Shower Gel

Pop Culture

...? ID Lecturer Pop Culture Introduction Today’s generation has largely been influenced by the pop culture which is on the rise ever since the 1950s and beyond. The pop culture has seen incremental changes happening within its fore which is one of the main reasons why it has exponentially increased over a period of time. The pop culture is the “popular” culture of the time and comprises of the music and TV programming that remains on the spot and is advanced by all means and levels. The hip-hop generation of the current times is therefore making waves for all the right reasons, and more...
4 Pages(1000 words)Research Paper

The Soda Pop Board of America Advertisement

...? Anthropology of Food HERE INFO HERE HERE Anthropology of Food The advertisement attached is for the Soda Pop Board of America, an organization that once existed to ensure consumer demand was increased on cola products. At the time period, the 1950s, young adults were inundated with advertising information that spelled out the importance of family values, in all varieties of mass media. The typical household consisted of a breadwinning father figure, a stay-at-home mother with multiple family-rearing responsibilities, and also finding personal contentment in mediocrity while the national leaders were flourishing and corporations finding considerable wealth. Advertising that continues to sell this message, even today, understands... the...
4 Pages(1000 words)Essay

Pop culture

...Corse number Position Argument on ‘Pop Culture Only Serves To Destroy Society Values and Morals’ Introduction Pop culture is the culture of people’s everyday lives. It is a combination of expression, performance and symbolism that both reflects and influences human culture. It has symbols or artifacts such as graphic novels, drums and whistles, vampire movies, baseball cards, banana skirts, patchwork quilts, children’s dolls, car hood memorabilia, and torn blue jeans. All these symbols hold some meaning and provide messages about people and their way of life. People share experiences through popular culture and achieve...
6 Pages(1500 words)Research Paper

Pop Culture

...Order#167271 Popular Culture aka Pop culture has been a centre of attention for many critics and psychiatrists for many reasons and most of these reasons present the negative side of this Pop culture. It is rightly said that pop culture is affecting our life styles more in a negative way than in any positive aspect. Excess exposure of youth to pop culture is distracting them from their right path in every sense as in their character building, their attitude towards academics and their social behavior. The content or elements they are exposed to these days through television programs,...
2 Pages(500 words)Essay

Homosexuality in pop culture the US military who were affected by the “don’t ask don’t tell” policy which required gay soldiers to keep a secret of their sexuality if they wished to serve the nation. Her reason, she was not out to annoy vegetarians, just to demonstrate the need for all Americans including the gay ones to exercise their rights or they would soon be no better off than meat on bones when it came to freedom (Clark). Judging from current trends, there is no doubt the future portends more room for gay and lesbian freedoms and popularity as part of American culture, pop or otherwise. What with the recent declaration by the president, that he was not opposed to gay unions. Considering that even Snoop Dog, one of...
1 Pages(250 words)Essay

Pop Culture

...Pop Culture Pop stars come and go right through our lives. There are those who are great, while others are standard, and some rebel description since their effect is so exceptional we find ourselves lost for words. It is those pop idols that most affect all who connect to them. It is only such as relationship that one between a celebrity and the fans that induce many to take the inspiration provided from star to stargaze, and make a positive transformation in the world round them. Britney Spears is one such star. Despite the absurdity that plagues her life, Britney Spears still illuminates the hearts of all who listen to her music. She normally lights a spark in people...
4 Pages(1000 words)Essay

Pop Culture-one artifact

...Shary Zhou CMJR 205 Louisa Edgerly 17 Avoid Drunk-driving Advertisements principally use posters, videos and audios to influence, lure and attract people to buy certain goods. They can also promote a product or service as well as educate, caution and warn people. An epitome of the usage of pathos and logos in a cautionary advertisement is one done by Bavarian Motor Works (BMW), a German car manufacturer. It warns people about the dangers of drunk driving. This is an advertisement that reminds people that life is not permanent, and that drunk-driving can take a life. Thus, people must not drive cars while under the influence of alcohol because it is dangerous to their lives since they can...
2 Pages(500 words)Essay

Pop Culture

...Pop culture paper Introduction Child psychology as a field focuses on the studies relating to social, mental as well as emotional developmental behaviors of the child by looking at the development of the concern, starting at a tender age through adolescence,including language, personality, social growth among other developmental factors. Popular culture on the other hand may refer to the lifestyle and objects, which are well identified with and given general acceptation by people living at the same time. It is therefore vividly clear that the various variations of pop culture have great effects on the development of the child. For instance, parental warmth, if not carefully shown to a child may have negative psycho-social results... , which...
4 Pages(1000 words)Essay


...Youyun Xu WR 121 Essay 2 The Impact of Popular Culture on Youth Definition of Popular Culture is ive and its scope engulfs multifarious aspects of life. Young generation responds to the localized trends of culture with new perspectives. Technological advances and internet revolution have served as guides for the youth in its response to social and cultural challenges. The highly motivated and creative younger generation is not willing to tread the traditional path and hankers after the new options, often taking responsibility of the consequences. The problems faced by the present-day youth are multidimensional, and in this competitive world, survival of the fittest is...
5 Pages(1250 words)Essay

Pop culture

...The popular culture Introduction The video game culture or subculture is a form of new media subculture that has been influenced by video games. As computer and video games have increased exponentially in popularity over time, they have had a significant influence upon popular culture. This forms of entertainment has spawned many fads. Video game culture has evolved in time to emerge as one of the most superior forms of the popular culture. This is particularly seen to be in close connectivity with the internet culture. It is established that in the recent times that the impact of computer and video games can be seen in politics,...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Pop Culture Advertisement for Lynx Shower Gel for FREE!

Contact Us