Nobody downloaded yet

Marketing Program Failures - Essay Example

Comments (0) Cite this document
Summary
In business, marketing program failure is termed as negative especially in the marketing process. Studying marketing failures is important since it allows for an effective…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
Marketing Program Failures
Read TextPreview

Extract of sample
"Marketing Program Failures"

Download file to see previous pages Marketing entails the link between economic response patterns and society’s material requirements. In fact, content marketing main aim is to attract customers and retain by consistently curating valuable and relevant content with an intention of changing consumer behavior. This, therefore, means that for any marketing program to succeed, the material requirements must always be appealing. However, if the marketing program has a poor content, then the possibility of the program to fail remains high. A marketing program does not have to be valuable for it to be considered perfect to the audience (Hündgen, 2011). The marketer does not have to overspend in order to achieve quality marketing. Simple programs also sell to the audience. In fact, it needs to be better that the other competing marketing programs. The standards of the marketing program should always be higher.
Poor program content does not attract consumers but instead, it creates noise or misleads them, which makes it likely to fail. Poor program content can also be reflected in the grammar of the text. Incorrect grammar in the program sends wrong signals about the program. Therefore, it is always important to proofread and check the spellings of the content before posting. First impressions always send a powerful message to the audience, and they always last a longtime. Being positive in the content will, therefore, sell the company. The content must be done in such a way that it calls the reader into action. It should always tell the reader what they want to hear after reading the program. Many marketing programs simply fail because their recipients never know what to do. Marketers must always close their programs with phrases that give their audience a direction to where they are found.
It is quite evident that even some of the best marketing programs are not appreciated ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Program Failures Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Marketing Program Failures Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/marketing/1681094-marketing-program-failures
(Marketing Program Failures Essay Example | Topics and Well Written Essays - 750 Words)
Marketing Program Failures Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/marketing/1681094-marketing-program-failures.
“Marketing Program Failures Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1681094-marketing-program-failures.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Service Marketing
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs create service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
8 Pages(2000 words)Essay
Marketing research insurance program
There are a number of insurance plans and policies for retired people but not many with embedded future engagements. There are a number of people under NTUC insurance and with an innovative initiative of insuring the life of people along with engaging them in certain acts.
5 Pages(1250 words)Essay
Classic Airlines Marketing Solution
The current paper focuses on the marketing needs of a well – known organization, in the context of the airline industry, Classic Airlines. It should be noted that the above firm has, traditionally, focused on the limitation of its costs, so that its potentials for high profitability are increased.
8 Pages(2000 words)Essay
Banking failures
The paper operates mainly based on research questions which can be stated as follows: What is the impact of regulatory framework on UK banking system? Does it protect the financial stability of banking and financial institution of banking system? What are the significant impact of corporate governance and ethics in preventing banking failure in UK financial system?
7 Pages(1750 words)Essay
Design an ethics program
The pressure has been increasing on the firms for maintaining their ethical code of code and to implement their ethical program. This is done through new laws and regulations. There are businesses that try to gain short term profits by performing in an unethical manner however they don't realize that this act can undermine the economy as a whole (Boulton, 2006).
10 Pages(2500 words)Essay
Letter Of Application to Honors Marketing Program
ganizations in real-life situations, and I look forward to working with the student group and creating a network of friends and colleagues that will last a lifetime. I graduate in June 2007 with a Bachelor of Business Administration with majors in Marketing and Economics. My
2 Pages(500 words)Essay
IT projects risks, success and failures
The company is known for its unique marketing and customer relations techniques that appeal to its clients. For instance, it has mascots that appear in most of its commercials which act as the mouth of the company. They make physical movements which are integrated with sound to make it funny, to appeal to customer’s humorous side.
2 Pages(500 words)Essay
Marketing Strategy
heterogeneity of market characteristics also create problems in creating effective strategies and promotions to ensure that brand defection switching costs are reduced in desired target markets. Additionally, Toyota has experienced many problems with quality failures that have
12 Pages(3000 words)Essay
Business Failures
In order to solve this issue the organization can develop a safety net. This means that the organization needs to ensure that the organization has enough money in order to pay for six months of expenses that may be incurred
1 Pages(250 words)Essay
Marketing
The product concept was next, which involves a detailed version concerning the idea in terms that the consumer can understand. Next, it was turned into a product image at which stage it became more
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing Program Failures for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us