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Global Career Paper - Essay Example

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It enables organizations to maximize on the global opportunities and at the same time, presenting the global market threats that may influence the organization negatively (Awuah and Amal 132). Globalization affects…
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Global Career Paper
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Download file to see previous pages Marketing departments face global competition resulting into the need to come up with diverse marketing strategies in the dynamic global environment.
This result into the organizations involved to revise their marketing programs. However, there is a problem that a marketing strategy that has resulted into business success in a certain period may not work in the next period and may even result in to bankruptcy. Many organizations have succeeded in extending their sales and supplies in the global market resulting into the transmission of ideas in all corners of the world. As a result, such organizations are able to face a broader marketing environment, which is more complex than ever before. From this globalization has resulted into various benefits for such organizations:
Possibility of coming up with a unique brand name and identity for the globalized company. As a result, there is a significant reduction in costs of communication by the organizations targeting the same consumer segments for the same product.
Globalization has also benefited consumers and the targeted countries as a whole, which has resulted into such consumers getting high quality products and services. The countries, on the other hand are able to increase their foreign exchange (Ionut and Iulia 169).
There is a negative effect in centralization of the organizational activities, which can result into slowing down of the marketing decisions of the organizations, which can result into slow reaction to specific problems facing consumers and inability to deal with competition.
Consumers may lack the intended customer satisfaction that is brought about by too much standardization of products. Countries, on the other hand, may lack the required identity and the spirit of national culture.
I would be interested in working with other countries while based in the United States. The reason is that such exposure would lead into development of creative problem solving skills ...Download file to see next pagesRead More
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